What this episode covers
What this episode covers, from the HashBible.org notes: Bubbleman hosts a discussion with guests including Drew, Michael Beale, and others, focusing on the use of AI in cannabis cultivation and its potential in medical applications. The episode highlights personal stories of patients benefiting from cannabis and the challenges of scaling AI solutions.
Chapters
Chapters in this episode, 38 of them, each with the minute it starts. Tap a time to play the video from there.
- Introduction and SponsorshipBubbleman introduces the episode and thanks sponsors Press Club, Puffco, and Bubble Bags. He mentions the show's recent recognition as the third-best church podcast in Canada.
- Drew's IntroductionDrew introduces himself as a developer with Smart Grow and director of a cultivation facility in Arkansas. He shares his journey into the cannabis industry and the challenges of growing in a state with strict cannabis laws.
- AI in Cannabis Data AnalyticsDrew and Michael Beale discuss the origins of Smart Grow, a company using AI to analyze cannabis data. They share personal stories of patients benefiting from cannabis and the importance of data-driven approaches in cultivation.
- Cannabis and Medical BenefitsBubbleman discusses the medical benefits of cannabis, including personal stories of patients who have used cannabis to treat serious conditions. He emphasizes the importance of preventative cannabis use.
- AI and Data ModelingMichael Beale elaborates on the six pillars of Smart Grow and the importance of data modeling in AI applications. He shares his experience with complex algorithms and the potential of AI in agriculture.
- Introduction and WelcomeBubbleman introduces the episode and welcomes Terry Aiki, who discusses his involvement with Operation Green Healing, a veteran nonprofit.
- Operation Green HealingTerry Aiki explains the mission of Operation Green Healing, focusing on providing peer support and community for veterans. Bubbleman suggests linking up with Etienne Fontan from ATN.
- AI in Genetics and CultivationTim Peyton discusses the Humble Hippos genetics group and their collaboration with AI to optimize genetic recipes. Michael Beale elaborates on the importance of quality engineering and accountability in cultivation.
- Outdoor vs. Indoor GrowingDiscussion on the benefits and challenges of outdoor and indoor growing, including the use of AI for weather data and projections.
- AI and Data CollectionFurther exploration of AI's role in data collection, causality, and the importance of feeding the AI model with comprehensive data.
- Cannabis History and GeneticsDiscussion on the history of cannabis, including Dave Watson's involvement and the importance of sharing genetics at events.
- Mutations and TerpenesDiscussion on mutations in cannabis plants, including variegated buds and the stabilization of unique traits.
- Introduction to Data-Driven CultivationBubbleman introduces the topic and the challenges of fasciation in cannabis plants. Michael Beale discusses the complexity of stabilizing cannabis plants and the importance of perception in cultivation.
- AI and Data CollectionMichael Beale explains his method of using zero-based data collection and the importance of AI in analyzing large datasets. He discusses the challenges of mapping sensors and the integration of data with seed-to-sale software.
- Economic Implications and Quality ControlThe discussion shifts to the economic implications of data-driven cultivation, including the use of under-canopy lights to increase profitability. Michael Beale introduces the concept of a futures market for cannabis and the importance of maintaining quality while reducing costs.
- Workforce Management and AI IntegrationMichael Beale details the QRA (Quality Routine Application) and how it manages workforce tasks, including the point system for efficiency. He explains the concept of APC (Alert, Prescribe, Comply) and how it ensures compliance and quality control.
- Personal Perspectives and Future DirectionsAdam Dunn shares his personal perspective on the benefits of AI in cultivation, and the group discusses the cultural and practical implications of data-driven methods. Michael Beale emphasizes the importance of human-first approaches in AI development.
- AI and Cultural ResistanceMichael Beale discusses the challenges of changing organizational culture and the role of AI in quality engineering. Bubbleman and Josh Dragonfly Earth Medicine explore the balance between technology and natural methods.
- Veteran Advocacy and Medical CannabisEtienne Fontan shares his military experiences and the creation of the Veterans Action Council. He discusses the challenges faced by veterans and the importance of medical cannabis and psychedelic access.
- Natural Farming and MidwiferyJosh Dragonfly Earth Medicine discusses the importance of natural farming and midwifery, especially in crisis situations. He emphasizes the need for resilience and adaptability.
- Introduction and Veteran SupportSpeaker_06 and Etienne Fontan discuss the importance of horticulture therapy for veterans and the benefits of switching from alcohol to cannabis.
- Cannabis and Military CultureEtienne Fontan and Michael Beale share their experiences with cannabis in the military and the cultural shift needed to support veterans.
- Michael Beale's Technology WorkMichael Beale explains his work on AI platforms for cannabis cultivation and his involvement in a farm project in Minnesota.
- Combat Experiences and PTSDEtienne Fontan shares his combat experiences and the challenges of dealing with PTSD, emphasizing the importance of community support.
- Veteran Support and International AdvocacyEtienne Fontan and Michael Beale discuss their efforts to support veterans, including international advocacy and the use of cannabis in medical settings.
- Quality Management in Cannabis CultivationMichael Beale discusses the importance of a structured quality plan in cannabis cultivation, including the use of metrics and the ability to track and mitigate risks. Bubbleman emphasizes the accountability aspect of such plans.
- Captive Insurance for Risk MitigationMichael Beale explains the concept of captive insurance and how it can be used to mitigate risks in cannabis cultivation. The discussion includes the setup of an insurance company and the benefits of using a captive insurance policy.
- AI Integration in FarmingThe guests discuss the integration of AI in cannabis farming, including the use of a single platform for all cultivation needs and the automation of tasks. They highlight the benefits of reducing duplicate entries and improving efficiency.
- Cannabis Genetics and Tissue CultureTim Peyton discusses the collaboration with a 40-year-old tissue culture company to produce clean cannabis genetics. Bubbleman shares his experience with tissue culture and the complexities involved.
- History of Cannabis Seed DistributionBubbleman and Tim Peyton share their experiences with Mark Emery's seed business, including the impact of his catalog and the challenges faced during the DEA's involvement. They discuss the role of Mark Emery in the cannabis community and the financial implications of his business.
- Introduction to AI in CannabisEtienne Fontan discusses the challenges of growing certain cannabis strains and how AI can help optimize the growing process, leading to better quality hash and more consistent results.
- Truth and Quality EngineeringMichael Beale emphasizes the importance of finding truth in data and using it ethically to improve quality and yield in cannabis production.
- Market Dynamics and Consumer TrustEtienne Fontan discusses the frustration and lack of trust among consumers in the legal cannabis market, particularly in California, due to mass-produced, low-quality products.
- Regulatory Challenges and Farmer SupportTim Peyton shares his experiences in the recreational market in Washington and highlights the regulatory issues that negatively impact farmers and drive consumers to the black market.
- AI as a Tool for ImprovementBubbleman discusses the potential of AI to open up margins for both small craft markets and large MSOs, emphasizing the importance of exploration and adaptation.
- AI in Business and ManufacturingMichael Beale explains the evolution of AI in business, from algorithmic processes to machine learning, and how it can enhance decision-making and efficiency in cannabis production.
- Data Accuracy and Model ReliabilitySpeakers discuss the importance of accurate data in AI models and the potential pitfalls of incorrect information, particularly in scientific contexts.
- Conclusion and Future DirectionsBubbleman thanks the guests and discusses the future of Hash Church, including the development of a searchable database powered by AI.
Who was on this episode
Who was on this episode, matched from the voices in the transcript: Bubbleman, Etienne Fontan, Michael Beale, Collin Palmer, Josh Dragonfly Earth Medicine, Tim Peyton, Adam Dunn.
- Bubbleman
- Etienne FontanHash Church regular
- Michael Beale
- Collin Palmer
- Josh Dragonfly Earth Medicine
- Tim Peyton
- Adam Dunn
Read the full transcript (738 paragraphs, machine transcribed)
BubblemanAll right, well, we're just going to wait for this to go live. I do believe we are live now. So there we go. Make sure they can see us. Ah, yes, must start with the waggy commercial. All right, everybody, welcome. Welcome, welcome, welcome. Hopefully you're in the show. Oh, yeah, I can skip that. Welcome to Hash Church, everybody. Season 12, episode 16, the Grow Smart AI episode.
BubblemanShould be fun. Had Farmer Tom reach out to me recently and said he had a group of guys he wanted to bring on with as well as Adam Dunn, which is a longtime friend. So we're excited to get into that. I do want to mention the sponsorships really ever so quickly. Press Club, you guys are in the room. Shout out to you guys. Yeah, today's episode of Hash Church is proudly supported by the Press Club.
BubblemanCalifornia Brothers obsessed with hash and everything solventless, just like us, actually. Their journey didn't start as a business. However, it started as a family back in 2014 when a loved one wasn't finding relief through conventional medicine. They turned back to the plant they'd respected their whole lives. They knew cannabis had medicinal power, but they needed something cleaner. That search led them to solventless using nothing but water, heat, and pressure to let the plant express itself honestly.
BubblemanThat light bulb moment turned into washing, pressing, experimenting, and eventually realizing how hard it was to find true quality rosin bags and solventless tools that were made in America and still affordable. So they did what real hash heads do. They built the solutions themselves. The Press Club stands for clean, process, conscious intentions and tools made by people who actually live the culture, not corporate chads chasing trends.
BubblemanWe're grateful to have the Press Club supporting Hash Church and the wider solventless community, family run, purpose driven and rooted in why hash matters in the first place. Truly much love to the Press Club and thank you for supporting the church. The church. You know what? Side note, we were we were named the top Third out of 100 church podcasts in Canada recently. I can't make this shit up.
BubblemanYou can do the search. We are number three for the top 100 church podcasts.
BubblemanFuck, did I laugh when I saw that? Anyway, shout out to Puffco because they're also a big supporter of ours here. Elevate your sessions at Hash Church with Puffco's cutting edge lineup, starting with the innovative Peak, sorry, Pivot, pocket-sized dab pen that delivers the full rig experience on the go, featuring a quick release 3D chamber for premium flavor and a real-time temperature control. With four heat presets and haptic feedback for eptic group rips, dive into the Puffco Peak Pro powered by revolutionary 3D XL Bowl technology.
BubblemanFor two times more vapor, even heating from the sides to preserve turps and an XL joystick for fuller loads with less reclaim. And don't miss the new proxy. Well, now it's the new core made out of the proxy. Modular portable powerhouse with four precision heat settings, fast 90 minute charging, boost mode for intense hits and an easy disassembly for seamless cleaning. Perfect for any adventure. I got to admit, I've been adventuring with it on Whistler Mountain recently, and it has been coming out on top.
BubblemanYou can support Puffco's game-changing innovations by heading over to www.puffco.com or follow Puffco on Instagram. And you can also mention Bubble Bags. I got to mention Bubble Bags, my company. We stand out as one of the premier choices for water extraction, and it's no surprise why. We are one of the original innovators who set the standards for quality and performance. Crafted with durability in mind, these bags come with a lifetime warranty, ensuring you're covered for years of consistent use, and my company will most likely go bankrupt warranting all these bags.
BubblemanNo, I'm just totally joking. The team behind Bubble Bags, we take pride in our pioneering legacy, backing every product with unwavering confidence and a commitment to excellence, making us kind of a trusted go-to for enthusiasts and professionals alike seeking top-tier hash extractions. You can visit us at www.bubblebag.com. Use the code hashchurch10 and you get a little discount there. Appreciate your guys' patience. I never really do my sponsors with people in the room.
BubblemanSo thank you guys for being patient and hanging out. We've got a great show for you guys today. Thank you to Bingo Lombardi for holding the chat down and sharing everyone's links in the room. We'll go over that as we do introductions. Obviously, Adam, I know who you are, dude, but we should get some introductions from the rest of the team here. And I'm suspecting Tom will make his way in here sooner than later.
BubblemanSo I don't know if it's Terry, Tim, Drew, or Michael who wants to start it off with a little introduction. But we can kind of go through the whole team and the concept and yeah, get the Hash Church audience to know who you guys are. And remember, We're the top third one out of 100 church podcasts. So we've got a lot of religious people listening this morning.
SpeakerThat's funny. I can go ahead and start. Sweet. My name is Drew. I'm a
SpeakerI'm a developer with Smart Grow. So I've been working on that for about five years with Michael and the rest of our team. I also am a director of cultivation for a thousand light facility in Arkansas that I run. I got a great team of people that work with me there, make that a really wonderful experience to be able to grow my weed and in Arkansas and uh it's a blessing to be able to be in that market uh so Yeah, time out.
BubblemanYou're growing weed in Arkansas. I think we should stand up and clap our hands together. Anytime weed gets grown in a place that throws away, throws out 10 year mandatory minimums, like they're giving away socks at Christmas time to their kids. I don't think the audience can realize exactly what you just said and how profound it is. Like this is a state that throws around 10 year mandatory minimums for cannabis, literally like it's candy.
BubblemanAnd you're growing weed in Arkansas.
SpeakerYep, I didn't think I'd end up here, but here I am. I got an amazing job opportunity thrown at me, and I kind of turned it down, and I've been here for four years now. So I grew up in Kansas, also doesn't play with their cannabis laws. But yeah, I run one of eight cultivation licenses in the state. We're one of the smaller, actually the smallest footprint.
SpeakerBut yeah, We are about 25,000 square feet and putting out 600, 700 pounds a month to the Arkansas market. And it's pretty amazing to see what the market's doing here compared to everybody else. We still deal with some low wholesale prices, but I can't keep my vault full.
SpeakerIt's a lot different than a lot of people are experiencing nationwide right now. Yeah, that's for sure. That's crazy, dude.
BubblemanArkansas. I can't even tell you how many friends I had back in the 90s that would be just like my homies, and then they were just gone. And we'd be like, what happened? It's like, oh, yeah, he's gone, dude. It's like... 10 years. And they make you serve it too. It's not one of those states where you get out with the good behavior and shit. Like they make you serve all of the time.
BubblemanLike it was just one of those sort of like from a Canadian's perspective, you know, originally it was like all of you guys scared us and then it got better and better and better. And then it was like Texas and Arkansas, like don't go to those two places. Like just go around that if you're on tour following a band around, like it's probably best To just avoid going to that state, it makes me happy to see that states like that have licensing and regulations and the ability to grow cannabis.
BubblemanBecause no matter what, if you have a license and you can grow cannabis in Arkansas, in a sense, that on its own is fighting the old reign of prohibition. It's just melting. It changes the way people think when that can exist.
SpeakerAbsolutely. Yeah. I think that, you know, there's a lot of places that it was beat down people's throat that, you know, cannabis is evil. Cannabis is bad. It's going to ruin your life. But our main patient age group here is, I believe, 50. I think it was 53 is the average patient age. And it's really good to see, you know, Just across generations, you know, people actually seeing the benefits of it and really realizing that they were just getting lied to the whole time.
BubblemanWell, you know, cannabis is so addictive that if you smoke it for a long enough time, you'll actually drive around with it in your car. You can't be away from it. You'll have full plants just in your backseat. You'll just be in your car, driving around with your plants. Oh, look. Oh, look.
BubblemanI only noticed it a bit ago.
Etienne FontanI was like, this fucking guy's got full-size plants in his backseat, doesn't he?
BubblemanOh my God, dude, you're hilarious. Anyway, thank you, Drew. Thank you for the little updates. And mention how you got into this AI smart grow thing.
SpeakerYeah, so while I'm here, I was working at... Well, I was a partner at a farm in Oklahoma. We had a 200 light farm in Oklahoma and just a good old boy was my business partner. You know, we were out in the fields, just cattle everywhere and a barn full of weed. And my business partner's brother-in-law showed up one day just to go for a tour. He's like, hey, can Rob come by and check the place out?
SpeakerI'm like, sure. And I kind of show him around, tell him what we did. And at the end of the visit, he's like, hey, man, this is what you don't know about me. And he said, he proceeded to ask me, he's like, what kind of tech do you have in here? And I was like, well, you know, not as much as I'd like, to be honest. And he proceeds to tell me that he worked for a company called Tallgrass AI that did data analytics.
SpeakerAnd we kind of just kept talking back and forth about, you know, What their technology did, what they were currently using it for. And we decided there was a really good opportunity to deploy their AI engine and IP to cannabis data. And that pretty much started it. And we just, you know, one conversation after another. And then I was introduced to Michael, which is a Here in the room, but that was Rob's business partner.
SpeakerRob was also a good old boy from Oklahoma, but he ended up having a
SpeakerA very intimate introduction to cannabis. He was diagnosed with cancer and, you know, after we were already working together and he started using RSO and treating with cannabis. I think when he was diagnosed, the doctors had given him, you know, only a few weeks is what they expected him to live from when he was diagnosed. And he ended up, you know, heavily treating with RSO and some other cannabinoids and went into full recession.
SpeakerIt really just blew all of his doctor's minds, went into full recession and ended up giving him a couple more years of life with his family. And that really sparked Yeah. His wife to further educate people on the healing benefits of cannabis and the improvement of life that it offered him through his final years. And I've always really, really been, I guess,
SpeakerTargeted and really involved in the, in the, not just, you know, not just the culture, but the actual medicinal benefits and how it really improves people's life. And to have, you know, somebody on the team to be so closely, you know, affected by it really solidified our mission and what we were actually trying to achieve. Yeah.
Michael BealeThe irony couldn't be more profound. Just really good. And I think one of the things that as we were on the journey with him, you know, the first vial of RSO came out. And again, just a little bit about Rob and myself. So he worked in the corporate world and in the telecommunication space. And I built my other day job. I build long-term value platforms. So I did that for him over almost like a decade.
Michael BealeHe was one of those operational guys that you put him in with a good idea and he would execute the good idea, prove it right, and then it would scale. So he really was in a really special place for me as I built my company Tallgrass. So when he introduced me to Drew, and I think this is really kind of cool, is I saw this really neat, innovative spirit, a lot of tribal knowledge.
Michael BealeReally the perfect storm and nobody, and everyone was bitching and complaining, right? But at the same time, there weren't any like sacred cows, right? Once you're in and you're trusted, I realized that, you know, these are people that are going to talk to me, honestly. So I didn't do my systems analysis work. Rob, you know, introduced me to Drew. And then shortly thereafter, you know, came down with cancer.
Michael BealeAnd one thing that's really profound is the first vial of RSO that came out. Really kick that cancer back, right? But then all things being equal, subsequent batches of RSO, it didn't have that effect. So that's exactly what Smart Grow is about. It's just like, okay, how do we dig into that 5%, right? What changed? Everything else was perfect, but what changed? So that was, gosh, what, three years ago, I guess?
Michael BealeYeah, since he passed. But the mission hasn't changed at all, right? And as we talk today, I think you'll kind of see just how batshit crazy this idea is, all the breakthroughs that we've had to accomplish just to be able to do what we're doing.
BubblemanIt's a major thing from the medical perspective, and it's kind of why I always end up in these sort of arguments with a full spectrum people. I don't even know what that means, but apparently there's something called full spectrum and they decide what it is based on however they feel in the moment. But, you know, we had the same thing here with Haley, this young girl, Haley.
BubblemanThere was a cultivar created for her called Haley's Comet. I believe it was Dravet syndrome. It was like a terrible epileptic nightmare. And Haley's Comet worked great for her for a while, and then it didn't work. And so there are these variables that shift and change, and then there are these unperceivable components of the plants. You know, we all call it the terps. The volatile organic compounds are not terps.
BubblemanThey're aldehydes and esters and thiols and thiolates. And most of them are unperceivable to the equipment that we use. And in fact, you need very intelligent people and you need to jerry-rig machines together so that they can get beyond that one billionth that a proton NMR can get to and, you know, measure and get into the trillions. And so Nick Ziegler talked a little bit about it when he worked at Yakima Chief Hops.
BubblemanDiscovering over 1400 different files present in the in the hops plant and and being like, you know, a lot of these are probably present in cannabis. We just we're all stuck on the terps.
Michael BealeAnd and also you have to remember, there's a target that's changing. The human body is changing. So that's why it's so important that we start building these relationships with the actual human diagnostics, because without that, You know, we're going to break through that 95%. We're going to do it. And I'll deliver you a product that's 98% absolute correct. But guess what? We're still going to have a diminished return somewhere.
Michael BealeWhy? Right. And it's going to be the human patient, right? That's going to be where we're going to chase the question. Yeah.
BubblemanI just think there's a value and I I'm not a be all end all on this side but I just see like once we understand what the plant really is and if we can never figure out a way to consistently make it grow and express itself because for all we know someone in a bad mood will get the plant to express itself differently just by standing next to it I mean obviously I don't know that that's the truth but there are a lot of unperceivables that happen in a grow room and that's why things shift and change And that's why when you grow a plant for many, many years in a row, the tests, the COAs can be substantially different.
BubblemanSo, you know, I see there being a value, of course, in people growing cannabis at their own homes and being able to buy it and sell it recreationally and then it being available medicinally. I love whole plants being available and resins and all these things, but I also see a value Where you're stacking up what was to make it accurately exactly what that was. You've got a cultivar and it's got a breakdown, a chemovar breakdown of all the components.
BubblemanIf you could recreate that with plant medicines, not synthetics, but, you know, break down all those components and then stack them up like a recipe. I feel like there's value there as well in the medical. Now, Drew was saying something about the profoundness of having a partner who is, you know, The most intimate relationship that you can kind of have with cannabis is when you're terminally ill and you're using it to save your life or someone else is terminally ill and you're using it to try and save their life.
BubblemanI think there's a component of that conversation that never really gets mentioned. There's nothing better than helping someone who is in stage four cancer reduce their cancer into remission so that it doesn't exist anymore. This is amazing. It is absolutely amazing. But let us not forget The preventative nature of cannabis and how it can keep someone from ending up there in the first place. We have to look at the importance of preventative cannabis medicine as being as important as I'm in stage four and I need this now because we can help quite a few people never get to that stage four place by just I tell people all the time don't wait till you're sick to use cannabis I also tell people uh you know that smoking it is great for the for the mindset and you can you know ocular pressure and tremors and certain things smoking is really great for but I always tell people You know, which is a harder thing because people who like to smoke it, some of them don't really enjoy eating it.
BubblemanAnd people who don't smoke it at all, almost exclusively, aren't going to enjoy eating it on a level. So I try to tell people all the time, like, even if you can just eat like a five milligram, a 10 milligram before you go to bed, so you're not feeling the effects, but every night you're getting that five or 10 milligrams, maybe eventually you can get up to 10 or 20 or 30.
BubblemanI do about 30 milligrams myself. It's not a massive dose by any means, but And after decades of telling people that would reach out to me and say, hey, like, I have stage four cancer, I've been given like four months to live. And I'm just like, okay, well, I'm not a doctor. And but I will tell you what I tell everyone, like, Thank you so much for joining us.
BubblemanYou know, some who have put their cancers into remission, really bad ones, metastatic bone, breast and liver cancer, like full death sentences, 60 grams of oil, 60 days, full remission, no more cancer. The oil I had actually made for that woman who I'm telling the story about right now, I had actually gotten it originally from my uncle. And my uncle was so scared of being high. He thought he would lose his faculties and, you know, say embarrassing things.
BubblemanAnd he just had it in his mind that being stoned was really a negative. So he was too afraid to take the oil and he sent it back to me and he died about three months later. And I sent the oil to my business partner, Martin Moravchuk in Manitoba Harvest. We were partners in the hemp thing in Manitoba back in the day. I sent him out the 60 grams for his mother-in-law, Elsie, who probably had never used cannabis in her life and just straight up took a gram the first day and ended up in a 36-hour coma, woke up from that coma and took another gram and then proceeded to do it for 60 days straight.
BubblemanI mean, honestly? Thank you so much for joining us.
BubblemanI was just like, oh my God, like these women are. Anyway, Elsie is alive. She's enjoying her eight grandchildren and her one great grandchild. My uncle's been passed away now for, I want to say five or six years. Sure. So yeah, it's an amazing thing to be able to help people with. It's an amazing mission. But never forget that the mission to help healthy people stay healthy is as important.
BubblemanIt really is. We just miss that sometimes, the preventative nature, which I would hope that each and every one of you on this panel consumes cannabis orally every night. And if you don't, please don't wait till you have like a cancer or a Parkinson's or something that you need it to. These are endocannabinoid deficiencies, right? How do we maintain our endocannabinoid deficiencies? We consume enough essential amino acids, which are the building blocks for endogenously produced cannabinoids, and we consume enough cannabinoids.
BubblemanTo me, it's like a no-brainer. I love hearing stories of people. OK, we said you gave him he was given a couple of years extra of life when he started on the Rick Simpson's oil. Yeah, I saw a little tick tock video recently where an Australian guy is asked, you know, would you Would you accept $10 million if I gave it to you right now? And the guy said, of course.
BubblemanHe said, OK, but under one condition, you can't wake up tomorrow. And he said, well, no, I wouldn't take it then. And then he said, so waking up tomorrow is worth more to you than $10 million. And the guy was like, fuck, that's heavy, dude. That's like a really heavy. So two years of being able to wake up from being terminally ill Worth more than $10 million every day.
BubblemanIt's priceless being able to give people extra time on this planet. It is absolutely priceless. And in my opinion, it's kind of like, It was the thing we had on our side where they could never win. Do you know what I mean? Like when we started this, it was just a bunch of, we were all stereotypical weed guys that were just like, yeah, weed, you know, like Adam, there's no way you knew like 40 or 35 years ago that it would shrink a tumor out of someone's head.
BubblemanLike back then we just thought, oh, if you smoke a little, it'll ease the chemo. But to have the understanding that you could actually, you know, not only make someone feel better, but there was the possibility of shrinking a tumor, you know, to this day, doctors still don't want to acknowledge that. I've told this story multiple times. I was on a A panel called Rethink Breast Cancer.
BubblemanAnd it was all medical doctors and myself. And it was in Toronto. And in the room were all women terminally ill with breast cancer. Most of them had lost their hair. They had the little do-rags on their head. It was a very sad and powerfully sad experience. And a woman stood up and she was just looking for hope. She was like, can you just tell me? Like, there's so much on both sides.
BubblemanLike, is it possible that cannabis... Thank you for joining us.
BubblemanThat they just wouldn't. So I'm like, yeah, it is. You can look up Dr. Christina Sanchez and Andre Guzman at the University of Madrid, who actually absolutely showed that apoptosis is possible with THC binding to cancerous cells. Does it mean that it's going to kill cancer every time or shrink tumors every time? No. But for God's sakes, why can't we give people hope? Why is that such a bad thing?
BubblemanSo anyway, I've taken myself off on a side note here. I'd love to hear more from you, Michael. And then we can go in here from Tim and Adam. And welcome to Colin, who showed up as well.
Collin PalmerI think he'd love to be here. You're driving with plants, Adam. Hell yeah.
Michael BealeGo ahead, Michael. That culture, you know, you sitting down around with all the terminal ill ladies, that's the kind of culture, those are the events that need to happen more. But more importantly is when we walk in the room, right, there's still so much more to learn about the cannabinoid. OK, so what we need to do is keep splitting those hairs. Right. But we have to get to something called causality.
Michael BealeRight. So in other words, here's 10 women. Right. This is what we did with these three. This is what we did. These three. This is what we do with these three. Right. But now scale that. You absolutely have to scale that. So when when I can walk into the door and promise you a 99 percent. Thank you so much for joining us today.
Michael BealeRight? So if you want to do business with Amazon, you have to also optimize. And that it's like optimization is like a virus. So what it does is it removes all the risk on our side. I can walk in the door and say, hey, I'm 99% there. Even if you're 95% there, right? In other words, that's good enough to make very hard decisions and change culture. So you're speaking right to it.
Michael BealeI'm not going to say the P word, right? But yeah, that word is out there, right? And they're watching very closely. And as the rules and regulations and laws kind of keep falling in our favor, those that can control that and actually can walk in the room and show a good quality result. And not only that, but have quantifiable options based off of past causality. That's the kind of stuff that's going to change the culture eventually, right?
Michael BealeIt's going to change it. You save enough lives, you're going to change the culture regardless of the law.
BubblemanYeah, exactly. Well, it was, it was sick and dying children. That was kind of the last leg of prohibition. There weren't too many people. I think it was like that Chris Christie guy was like one of the only people willing to like argue with a dad whose child was like having 400 seizures a day. And he was just like arguing why he couldn't have access to this medicine.
BubblemanAnd the dad's like, he's literally gone through all of the medicine at the hospital. Like they gave him all the epileptic medicines and then they gave him all the Parkinson's medicines and then they gave him all the cancer medicines and And then they gave him all the experimental medicines. He's like, he's literally taken everything you can take, but you don't want to let him take this herb that will almost guarantee, you know, reduce and stop.
BubblemanI mean, to me, it's super simple. I break it down like this. All of us are most likely going to die from one thing, which is inflammation. And cannabis is the enemy of inflammation. It just eats inflammation for breakfast, kind of like Scooter McGavin eats pieces of shit for breakfast. cannabis eats fucking you know inflammation for breakfast and it's just uh when you can take someone and reduce them below this like 9.8 of inflammation and just get them just get them right below where it's causing like a massive you don't have to reduce it out of existence but man you just tell the stories of people like Calling it a miracle.
BubblemanIt's about as much as a miracle as putting gas in a gas engine and getting the engine to run. Our engine runs on cannabinoids, both phyto and endogenously produced. And that is a fact. So the fact that what you guys are doing I'm guessing is to help aggregate data. I always look as the greatest intelligence for growing to be the fungi intelligence. It just helps you in such a great way.
BubblemanSo I love the idea of creating because the way fungi can aggregate and access data, the way the fungi intelligence, the mycorrhizal sphere on your root system, Yeah. Knows exactly what the plant needs, how much it needs, where it needs it, when it needs it. That is what I call the fungi intelligence. And so I'd love to see You know, us get into a place where the AI could sort of kind of be a helper to that fungi intelligence and be like, hey, we're going to be able to access things that were previously unperceivable by mankind, by human beings.
BubblemanAnd now we're going to get, you know, these are all prosthetics. I've always seen prosthetics as a means to escape our five cents prison. You know what I mean? Like looking up at the stars with your eyes is not quite the same as looking up through the prosthetic that is invisible. You know, the Hubble telescope or whatever it is. So, you know, these this AI system that you guys are building is really it's like that.
BubblemanIt's like a it's it's a helping, friendly book for human beings to access the expression of cannabis, because a lot of times people really don't know why the plant is expressing the way it is. They just don't understand it. Yeah. And it's definitely something that needs to be, you know, because people say all the time anyone can grow. Yeah, kinda.
Michael BealeWell, I think that's the economics, right? So if we can economically, so you're talking about like the laws of minimums, right? You have elementals, right? Then you have the environment, of course. Being able to address the elementals and walking into the room, truly understanding the laws of minimums is that we're definitely on that hunt, totally on that hunt. But also it's good to understand that, I mean, smart grow is really there's six pillars.
Michael BealeIt took us two years just to get the data modeling right. You know, being a practitioner of really complex processes for over 25 years now, everything I built was typically algorithmic. Then this, all these buzzwords start coming around like machine learning and AI. And remember like five years ago, they were just, it was still just jargon and you could pretty much dismiss it. But when I took my like complex algorithmic and I did some work with like LA Children's Hospital, they asked me to map out mortality.
Michael BealeI did it. So, really heartbreaking work, but to be able to take that kind of work and then scale it, and then that's where, again, where Rob brought me back into this world, and he says, listen, can you model this, you know, a cannabis plant the way that we used to do it in our world? And what we achieved in just two years, we probably have the most future-proof So that's the kind of data ready for any kind of AI that's out there.
Michael BealeJust as an example, right, we take a snapshot of every single plant in its current state across unlimited events, right? And then we do that again every single hour of its entire life cycle. So that's the kind of data. So you could look at one particular plant and you can see its snapshot, like 7,000 snapshots of its entire life. You could do the same thing with an orange tree if you wanted to.
Michael BealeSo having that kind of data gave us the breakthrough then to actually build on top of. So there's actually five other major pillars. And again, I build long-term value platforms. So for me, I need to make sure that Drew is making the most money, providing the best quality for the least amount of effort. OK, so we got some good time booked today, and I'm pretty sure we can step into a lot of those details.
Michael BealeBut let me kind of pull back a little bit and kind of just kind of see where everybody else is. I can get on my soapbox and
BubblemanOh, I'm excited.
Michael BealeI was like, oh, this is going to be so good. But I do. I got questions.
BubblemanI want to introduce Tim. And I want to introduce Terry. Welcome to Dr. Mark Sheldon, who just came in, our resident chemist. He did already mention one of my fuck ups. It's Emmanuel Guzman, not Andre. My apologies. Dr. Mark's always here to show me my fuck-ups. I appreciate him for it. Love you, buddy. And of course, Dragonfly Earth Medicine is also in the room. But yeah, I would love to hear from Terry.
BubblemanI would love to hear from Tim. And then also Adam, how he's kind of a part of it. And then Michael, we can get you to pop up that soapbox and give us the... Love it. Cause it sounds good. Yeah. And also what you mentioned about the children's hospital. Holy shit. That's so heartbreaking. And the way, even the sentence, I could just hear them asking you in this sort of robotic way, like we're going to need you to, uh, You know, I remember talking to the like, he was like a CEO of Pfizer.
BubblemanAnd it was a SPAC I was going to become a part of years ago, this big like multi, it was like a $500 million SPAC out of New York City. And this guy, Peter Caldini, he was a high ranking, you know, C-suite from Pfizer. And he was talking about the accepted amount of human death. He didn't call it that. It had another term, but it sounded a lot like what you just mentioned.
BubblemanAnd he was talking about how the car companies had it for seatbelts prior to the, it's kind of like pharma got it from the seatbelt, the car companies, because there was a time where you could let a certain amount of people die in car accidents before they were like, okay, we got to like, once that sort of range was broken, they were like, okay, we got to put seatbelts in all cars.
Michael BealeYou are so on target. You have no idea. I mean, we'd have to have a sidebar. I couldn't even remotely go where this went.
BubblemanNo, I know where it went. I could hear it in your voice.
Michael BealeYeah. Yeah. It's worse than that, though. In nine different dimensions, it's worse than that. So, yeah. I'd love to have a sidebar with you.
BubblemanYeah, absolutely. Well, did you want Tim to go? You want Terry to go?
Michael BealeThis is your show, man.
BubblemanIt's our show. We're in the top 100 church podcasting.
Michael BealeYou make number one, man.
BubblemanI know. Fuck, how did we end up third and not first? Well, let's hear from Terry. Terry was the gung-ho first in the room. He came in at 8.44. I let him into the room, and we chatted a little bit, and he seems like a super awesome guy. So, Terry, welcome.
SpeakerWell, thank you for having us on. I really appreciate it. My name is Terry Aiki. I'm from Operation Green Healing. It's a veteran nonprofit. We teamed up with these guys on a couple of projects. And while that was happening, Tim and myself was talking every day. And then we got to talking about like assembling the like an Avenger team for cannabis. So we got the best of the best.
SpeakerAnd You know, he was friends with Drew and we, you know, we wanted to team up with the AI and, you know, he was friends with Adam and the rest of the hippos. So we took this opportunity to really assemble the best team out there to go in and like, kind of like help grows and genetics and overall, uh, best for the, for the plant quality. So.
BubblemanTell us a little bit about what you're doing with the veterans.
SpeakerSo, um, A good friend and myself, his name's CJ. We started an organization called Operation Green Healing. We do peer support, integration. We're just, you know, that veteran just needs someone to talk to. They need community.
SpeakerSo we're always there for the veteran. We're looking to heal veterans.
BubblemanAre you linked up with ATN?
SpeakerNo.
BubblemanThen we're going to get you linked up with Etienne. I'm so excited to link you up with Etienne. Your shit is about to like, you guys are like robots that are about to join and make the big full like end game robot. But yeah, that would be great to link you up with Etienne. He's the founder of Berkeley Patients Group. And he's one of our regulars. He's currently, their veterans group has been going to the UN to fight against countries who are executing people for cannabis.
BubblemanSo that's what they've been doing for the last couple of years. They just got back from Austria promoting this concept that You know, the Philippines and the UAE and Singapore, and I think there's about six countries that are still executing people for cannabis use, for homosexuality, just for like madness, like just like, what are you doing? You can't kill people for like just having an opinion on something.
BubblemanBut apparently they can. And so, yeah, I think that your group and his group would be great to link up.
Josh Dragonfly Earth MedicineYou're muted, Marcus.
BubblemanMy goodness, how did I get muted in the middle of my talking? Well, I was just saying when you're building a, you know, a group like that, like what you guys are building, you said you're super Avengers group. It's definitely good to have someone who's plugged in and connected to the veterans because, wow, cannabis. It's massively helpful for these veterans groups. I've learned most of it through ATN.
BubblemanHe does these weekly veterans roundtable meetings, which I'm sure you will probably be invited to once he comes on the show. He is a regular. He should be here right now, but we'll link you guys up when he gets on here and build the network even bigger. Appreciate you, Terry. Thanks for sharing.
SpeakerWell, thank you so much. I really appreciate it.
BubblemanYeah, man. What about where are you, Tim? Tim Payton.
Tim PeytonYeah, so I'm part of the genetics group with Adam. We put together a group of legacy guys in a genetics group called the Humble Hippos. We're working with the veterans
Tim PeytonThe Humble Heroes side of the genetic side. And we teamed up with the AI guys. They can basically give us recipes for our genetics. So it's super exciting to be able to tell a facility exactly how to run this genetic from start to finish.
BubblemanAnd when you say start to finish, are you talking about like the validating the feed cycle, the light cycle, just everything? Everything. Holy shit. That's awesome.
Josh Dragonfly Earth MedicineDo you specialize in organics or specialize in hybrid systems or both synthetic? Is it just whatever the customer wants or how does that work?
Michael BealeDrew, do you want to talk about the SOP quality planning a little bit?
SpeakerSure. Yeah, I think, Tim, you know, it's not so much that we provide a recipe, right?
SpeakerWe can Look at at what caused the results right and determine what was the best route to get you know x results right what what was the best path that was taken to get the best results right and and To Tim's point is to be able to offer that with paired with the genetic is huge. And, and another side of that is just because you offer, you know, the best route possible, or what has so far proven to be the best route to the best results.
SpeakerDoesn't just because you offer that right doesn't mean that everybody can achieve that. And one of the big things that SmartGrow can provide, right, is that...
Michael BealeIt's like quality engineering. It really is.
SpeakerQuality engineering, right? And then also the accountability, right? Let's say you miss an event or you have a target that's off, right? We're tracking how long that target was off, how long it took to acknowledge that the target was even off. What were the processes that had to be done to remediate that issue or whatever happened? So in response to that question, I am a salt farmer.
SpeakerI know everybody's got their own opinion and what works best and what's the best way. I think... Being exposed to cannabis for so long, and I have friends that are out on the West Coast. They're doing Korean natural farming. They're doing no-till. I had a good buddy up in the mountains of Colorado, which... Uh, he actually just straight up, uh, denied or refused to go into business with me because he wouldn't grow salts, right?
SpeakerUm, and, uh, And that same guy, right? One week he'll have a crop, right? And we'll smoke that joint and we're like, oh my God, this is amazing, right? And then the next week we light up a joint. It's like, wait, this is yours? And I'm like, yeah, dude, that's salt. She's like, man, that's really fucking good. So I think there's a lot of different ways to achieve very quality medicine.
SpeakerAnd there's, to me, my opinion is there's only one periodic table, right? I think a lot of people forget that the plant is consuming all of those elements in their most basic form, regardless of how they're delivered to the plant. I think there's many ways that you can achieve getting exactly what the plant needs to become its best expression possible. And the AI data can support either.
SpeakerWe're gonna be doing some different stuff, different sampling in order to essentially provide the data for an AI on a soil versus like a hydroponic feed. We have a lot more ways to measure inputs. All right. Thank you so much. Thank you so much. Thank you so much. Thank you so much.
SpeakerThank you so much for joining us.
SpeakerSome people aren't super mechanically inclined, right? They don't get, you know, all the pumps and timers and, you know, complicated electronics and they do much better with, you know, just their green thumb and kind of looking at the plant and being like, oh, I think it needs some water, you know, and watering their soil. And that proves better results for them because that's kind of more what they're in tune with.
BubblemanYeah, kind of like the intuition versus the recipe. You know, it's the same thing with hash making. There's an aspect of hash making where it's the unperceivable once again. You know, it's like, how well can I can I judge the material upon seeing it before I wash it? Like all of these little processes end up being like certain people I can teach the recipe to as long as I supply the biomass to them and I find the biomass for them.
BubblemanIf they listen to my recipe, they're going to come out with exceptional product at the end of that job. If I make it so they have to find the biomass, that's what changes everything. That's where my intuition on biomass is very attuned and high and theirs may not be. And, you know, all weed will make hash, but is all hash worth making? Absolutely not.
Michael BealeYou're talking about qualitative and quantitative? Yeah. Exactly. And then Daryl, turn it back over to you. But this is where I think AI is really kind of impressing me in just the last three months is it's intuition. That's why you have to have that insane data model. But at the same time, I need for you to pick up your phone and tell me your intuition. Right? This plant looks happy.
Michael BealeWhy is this plant happy? I don't know. I don't know why this plant is happy. I just got a good vibe. Do you see? We can now take that and turn that into quantitative results. That's what's interesting. Just taking a picture of plants, going through the farm, take a picture of the plants, you know, getting a good vibe. How do you measure that? That's where things are getting really interesting right now.
Michael BealeIt's almost like at a quantum level now.
SpeakerYeah, I think I think one thing that that I've just kind of noticed or kind of it's a lot of the a lot of intuition is what develops those recipes to begin with. Right. Like, how did you build that recipe? I mean, yeah, there's a lot of trial and error. Right. But there's a lot of intuition and art that goes into building the recipe. Right. That somebody can then take and get repeated, you know, consistent results off of.
SpeakerWe'll see.
BubblemanWant to Get back into it, Michael, a little bit about kind of, you know, what it.
Michael BealeI love, I love the Q&A too, because I mean, I can just sit here and bring up a PowerPoint slide if you want, which I don't.
Josh Dragonfly Earth MedicineDo you guys work with like regenerative farms or like outdoor or is this main, it's mainly an indoor growing situation? Is that correct to say?
SpeakerWe have a farm that we have doing some beta testing that's out in California. That is an outdoor farm, right? He's literally got zero sensors, right? He's got soil in his pots and he's watering. But, you know, I think it's more beneficial in a scenario where you can control the grow, right? It's going to be more beneficial. But that doesn't mean that we can't provide anything, you know, to an outdoor farm as well.
SpeakerWe're looking... Just like he doesn't have any sensors on the farm, right? We would love to throw a weather station out there on that farm, get them to do some soil sampling, but we're looking at tying in like farmer's almanac data, right? And local weather data and applying that to his farm and using those things, you know, for projections, right? So, you know, we can look at what's happening and what has happened so far throughout the season and give them a good projection on what his results are going to be like at the end of the year.
SpeakerThings like weird temperature swings, a real high day, and then a low, you know, temperature, moist night following that. Right. It's going to be kind of the same effects when you don't have your indoor environment controlled, which, you know, could could spark risk for spore germination for for mold and stuff like that. So generally, right, we would love to be able to control every last little thing.
SpeakerRight. Because that's that's one thing Mike started talking. We you know, we worked on the On the data table for, you know, a couple of years, right? And we're like, okay, so now this data works. Temperature from a Trollmaster versus a temperature that's, you know, hand entered off of, you know, a user looking at a thermometer versus, you know, another sensor's temperature all rationalizes the same. Right.
SpeakerAnd so we've we spent a long time putting that data table together. Right. And then we realized quickly, like, OK, but we can't do anything with this unless the grower can control. Right. If you can't hit the required target, what does it even matter? Right. You want to.
Michael BealeSo we're kind of moving from kind of quality into command and control. Drew, do you think it's appropriate if I could throw BIQ up there if you wanted to really kind of, you know, I think it would probably blow people's minds or do you think that's kind of too much?
BubblemanNever.
Josh Dragonfly Earth MedicineNothing too much on Hash Church. Wait, wait. But I think this really fits the international model of stability also. Like if you have, you know, Tropicana cookies and, you know, you're trying to get it to Germany, like it has to be stable. And that's the whole entire purpose of things like high north labs, you know, and you get stability tests, like an outdoor farmer's not, they're not going to, They don't, the whole point is not to have stability really for an herbalist and an outdoor farmer, but you can't enter the international pharmaceutical style growing, buying and selling with that model, unfortunately.
Josh Dragonfly Earth MedicineSo this... We'll really help people entering the international market, I feel. And it would go really well with the Valenvaris machine, of course, because then you can monitor all your growing.
BubblemanI was thinking that as well. It has a soil application too. The Germans are going to love AI stuff.
Adam DunnCome on now. Massive control. The Swiss will love it. All those people, they want it to be.
Michael BealeIt's control. Yeah, yeah, yeah. As we graduate through the conversation, we'll go from quality to command and control. From command and control, then we'll actually get into demand forecasting. So demand forecasting in labor, demand forecasting in commodities. How do you manage those things? How do you smooth the market? How do you project something a year out? Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman,
Michael BealeYou know, it's kind of like one of my hidden secrets per se. So I guess I'm coming out here. But this is one of the ways that I do my work, right, globally. And I'm gonna show it up here for you.
BubblemanYou should share a screen here. Everyone can share.
Michael BealeAll right. Yep. Let me know when I got the right.
BubblemanYou, you should have the right. And if you don't, it'll ask me, but I, I went in and it's, I usually try to set it up default.
Michael BealeSo yes, it's saying host disabled per participant screen sharing.
BubblemanSo I go into share, I go share settings, host tools for share. So you can share. Everyone should be able to. So would your AI model like the saving of cannabis? Like, you know, let's say different.
Josh Dragonfly Earth MedicineThank you for joining us.
Josh Dragonfly Earth MedicineAnd you're a medicinal grower for your own medicine. Yeah. You know, how do you judge having good flower right before your next harvest, which is 10 months away from the day you harvested? Will your system help people with that as well?
SpeakerSo I think I think ultimately, yeah, causality. Right. But I think one thing that you have to realize, right, is that The AI is very strong and can process things and make sense and make correlations that the human brain just can't keep track of, right? We were in beta testing for our data, right? And we were ending up with, I don't even remember the number. It was like 58 million data points, right?
SpeakerOver a 600 plant grow, right? There's no way that a human brain can go back and look at all those data points and see the correlations, right? But what's important is that it only knows what you can tell it or what you can feed it, right? So of course, right? If you, let's just say it's a COA, right? We get our first COA at the end of the grow, right?
SpeakerWe upload that data. All right, so we're going to go ahead and get started. So we're going to go ahead and get started.
SpeakerNow what it doesn't know is anything that you don't tell it after that, right? So if we were to come back a month later and do a COA and see the difference, right? What cannabinoids, you know, have turned in, you know, how much THC has turned into CBN, you know, what are the changes? Have we lost terpenes? Did the, you know, the ratio of different terpenes Chris Brown, Shift during that first month after the COA right so that the the data model is currently a you know still very immature right, the more people that we can get to use.
SpeakerThe data model and feed this with whatever you're interested in, you know, like somebody else may not care about what their flower is a year later because they know that's gone. You know, my weed at the farm I'm at, as soon as we get it into the vault, you know, it's gone. We have trouble keeping that in stock and it's selling out. As to where, like you said, you know, somebody who's an annual, you know, farmer and they have to You know, secure enough product to get them through to the next year is going to have some different, you know, interests or questions, right?
SpeakerAnd so the, you know, the more of those questions, right, that we can, you know, that we can ask, the more that AI is going to understand, right? Once you have that, right?
SpeakerYou know, let's just it's repeated over and over a month. Every month you go back and take a new COA and that process is repeated over different genetics. Right. Right. Then it can start to understand, like Mike said, the causality. Right. What's making the differences in those. Right. So still.
Speakerit's very immature right and and what it understands about the canvas plant but the more questions we can ask it and the more um information we can feed it to deliver those answers the more powerful it's going to be and the more we're going to know about What's going on? And, you know, from the beginning with targeting so many details, right? Like unperceivables, what, even though I fed a two EC, I watered three times a day, I had 30% runoff.
SpeakerIt was, you know, 50% humidity, whatever those things were that I, you know, I could say were the same. There's still a little bit different, you know, expression from the plant. And we want to be able to dive deep enough, right, where we can pick out a specific cannabinoid that we want to enhance, right? And all other things being equal, this event happened, right, and consistently increased, you know, humaline production or whatever it is, right.
SpeakerAnd we want to be able to dive in as deep as, you know, increasing a specific cannabinoid or decreasing a specific cannabinoid, you know, through process.
BubblemanWell, I mean, you're linked up with Adam and he has a very like high level bullshit detector in the cannabis industry because he's been exposed to just maybe more than anyone else. Just being at this, he's always, I've always seen Adam, he just finds himself at the epicenter of whatever's going on. I mean, he moved to Amsterdam. How long did it take you before you befriended Dave Watson?
BubblemanLike, I bet you, you did that in less than a year.
Adam DunnIt was about two, Thank you so much for having me.
Adam DunnHe was like the Yosemite. He literally was Yosemite Sam. He came in like rabid rabid rabid yelling and screaming about how he was the skunk guy and everything was stolen from him. And I was like, holy shit, who is this guy? You know, called Ben up and told Ben some crazy American guy just came in here and said he owned everything in here is his. Like, oh, that's that's Dave.
Adam DunnYou know what I mean? It was just crazy.
Josh Dragonfly Earth MedicineLike, what year was that?
Adam DunnWell, it was 1992.
Bubbleman1990? Yeah. Yeah, that's early.
SpeakerI was four.
BubblemanWell, no, you know what? I kind of, and then I know he also probably ended up telling you that, oh, don't worry about him. He's just like an undercover cop or a fucking.
Adam DunnExactly. No, they said, oh, he works at the police. And I was like, oh my God.
BubblemanHe works at the police. Okay, so listen, recently, the woman who was a part of Skunk Magazine said, I can't remember her name. She was the wife of the guy. Not Julie.
Josh Dragonfly Earth MedicineJulie. Julie Chiarello.
BubblemanRight. So she posted a thing on Ben. And it was Ben, you know, in Malaysia just talking. I saw that. And he was like, oh, and I don't know why Dave didn't like me. You know, I don't know why, but he didn't like me. And then I wrote, I said, well, Ben. Look, I love you. You're great. You guys all played your part, but I think it's because you were telling people he was a part of the, he worked for the, with the police.
BubblemanShe got so mad at me for writing that. And I was like, listen, we can't hide the truth. It is the truth. He did do that. It's not a big deal now, but that shit weighed so heavy on Dave, bro.
Adam DunnOh yeah. It was classic jealousy though, because all the Dutch people couldn't figure out the, How he got his license.
BubblemanI get it. I mean, listen, he's like in the cannabis world. Dave is like Elon. Like, don't bet against them. Like, I don't care. Even if you don't like them, don't bet against them. You're going to be on the fucking losing side. This guy is not going to lose. He's going. He's Yosemite Sam, dude. Just.
Adam DunnActually, no.
BubblemanFucking A. Very cool. Well, that's that's old school. That's going way back.
Josh Dragonfly Earth MedicineIt is, we got Bob Snodgrass here, the Bob Snodgrass number three, right? So the original Bob is in his 70s. He's the second Bob Snodgrass in his family, but he's the grandfather, right? So we got grandfather. And then we have our age in his 50s, almost 60, Bobby Snodgrass, Sierra's dad, upstairs. And yeah, I mean, that whole legacy of Southern Oregon and Oregon and glassblowing is... Started in 89, 90, same thing.
Josh Dragonfly Earth MedicineThere was different epicenters in the world. Southern Oregon and Eugene was one of the epicenters. It was different than Holland and the seed banks. But I will say a lot of the original amazing, you know, organic back to the land ganja farmers were in southern oregon and northern california you know and it was and i grew up here so i'm i'm lucky in that way popular by grateful dead come on My first show was in 1990.
Josh Dragonfly Earth MedicineKelly's was 1986. 1977. Of course, you're our elder. No competition here.
BubblemanYou're our elder, Mark. 77 is the first year you saw dead shows?
Adam DunnNow, he heard his calling. He's like, wait a minute. People talking old stuff? Old school?
SpeakerHey, Adam, how you doing, buddy?
Adam DunnGood. Nice to see you.
SpeakerYeah, what's that in the back seat?
Adam DunnGee, I wonder. It's a freak show. It's a freak show. I thought it was a freak show. And it's funny because I'm going to an event and I always bring a freak show because it's like bringing a puppy to a, you know, it's like bringing a puppy around. Everybody wants to talk about it. Everybody wants to touch it. Everybody's like, ah.
BubblemanSo check this out. That is actually the coolest thing. When I went to the Unicorn Cup, Chay from Rosebud, another living soil, regenerative farmer, awesome guy, awesome people, him and his wife, Crystal, I went to this event and before I went, I was at my mentor, my old school mentor, Ron Hickey's house. There's videos of me and him making bubble hash in the snow with his Bouvier dog.
BubblemanHe lives in the Kootenays. He's lived there for quite a while now, but...
BubblemanYeah, where was I going with that? I don't want to lose. Oh, Chay. He gave me a bunch of clones and said, you got to bring these plants to the event. And I'm like, well, what do you want me to do with them? He's like, oh, you can take them home and flower them on your deck. He's like, or you could give them away. So I'm like, OK, whatever.
BubblemanI take these plants. They're all about this big. And I put my tent up and I've got these plants all around the outside of my tent. There's like. I can't remember if he gave me six or eight. But then we're, you know, and it's a real psychedelic event. Everyone is tripping balls. Everyone is puffing and dabbing. And it's just awesome. It's outside next to this amazing lake, Rosebud Lake.
BubblemanAnd
SpeakerThis guy, fuck, I keep losing my train of thought. I'll get through this story. Congo.
BubblemanI know I'll get through this story. Yes, exactly. This guy was standing with us. You might've been talking with me at the time, Josh. I can't remember who was around. I just remember these young guys going, oh, I've been trying. I said something about the Congo and they said, oh, we've been trying to get the Congo for quite a while. You know, like nobody wants to give it to us.
BubblemanYou know, also side note on the Congo, Everyone, no one would share it. No one would share it and nobody had it. Very few people had it. The people who had it were certainly not sharing it. Shout out to Matt, the great gardener. He did share it. He gave it to me and then I gave it to everyone. And I gave it to these guys at Rosebud Lake at this event while we were all tripping and everyone was partying and dabbing and they mentioned the Congo and I said, oh, you've been looking for the Congo?
BubblemanOh, okay. And I walked away. I don't even think I said, wait there. I just walked away. I went over to my tent. I got my flashlight out. I found the Congo. I lifted it up. I walked over and I just gave it to the guy. And he goes, what's this? And I said, that's the Congo. And I'm fucking telling you, dude, like if you are going to go to a festival and you live in a state or country where cannabis is legal to have like a clone, you should absolutely bring a clone or two or three of something special and give it away to the people that are at that event.
BubblemanBecause the same way the Grateful Dead helped Kind Bud, you know, decimate or, you know, just go everywhere in North America. I think that giving away clones at events like that, having plants that even a big one like Adam's got and just being like, oh, take a cut, you know, wrap it in wet, wet tissue paper and throw it in a plastic bag and go home and root it.
BubblemanIt's such a cool thing to do. And no one expects it. No one expects to go to a festival and be given the Congo. Especially when you're, dude, their jaws were on the floor.
Josh Dragonfly Earth MedicineAdam, what's the dominant terpene in the freak show that you have there? Do you have a dominant terpene in there?
Adam DunnYou know, it's got like a rosy kind of vibe to it almost. It's weird. It's very light, floral, and it doesn't really affect the flavor too much of what you cross. You could cross something into it, you know? It kind of has this like pink.
Adam DunnIt won't affect that, which is nice. So it's not very dominant on that side, but it is definitely, on the structure, 100% dominating. You know what I mean? Like you can 100% know if it worked or not, which is nice. And from a greater point of view, I love mutations. You know what I mean? That's the fun thing. Going to a room, seeing all sorts of weirdness going on.
Josh Dragonfly Earth MedicineYeah, we came across that mutation in our gardens one year and it looks a lot. It's the same kind of ruffled leaf, but that's the plant that we had that had the dominant terpene of... Valensine? Yes, the Valensine plant, Valensine dominant, which is like one of the most unique ones. But when we tried breeding with it, but that... Terpene came back a couple times, but not the actual leaf structure.
Josh Dragonfly Earth MedicineThe leaf structure of the ruffle went away. And that was interesting. It was like super fleety, flighty, you know, it went away.
Adam DunnYeah, when you, you've got to cross it back into itself. Otherwise, once you start going out with it, it disappears quickly. But once you bring it back in, It'll pop up again a lot. And then after about four generations, you could stabilize it, get it to the point where it's 85, 90%, you know, and then even further if you go a little deeper.
SpeakerBut it is fun.
Adam DunnI mean, it's one of those things where it's like, I think a lot of us, not that we're bored, but you know, we've been doing the same thing for so long that when we see something that's so unique and somebody walks in and has never seen it before, they're just They're so excited. I love Max. Max, who is the breeder behind it, is from Canada Research. He's got some great stuff, great genetics.
Adam DunnGood eye. He's got a good eye.
SpeakerI found something. Well, I didn't find it. One of my employees actually spotted it and brought it to my attention. Different type of mutation, but we found a variegated bud. I wish I could show it. Oh, it's not going to do good.
SpeakerBut we found a variegated bud, right? I've seen it in leaves plenty of times. There's a lot of people say different things on reasons why it happens. But man, I wish this was coming through. I might have to share it to my computer and then present it. But the variegation went... All the way through the flower. That was super exciting after seeing, you know, I don't even know how many buds and, you know, one popped through that the variegation carried all the way through the flower.
SpeakerLet's see if I can share it to my computer.
BubblemanIs that where the stock is ribboned? Sorry. Your patience is appreciated. I did figure out how to get it so you can share now. So if you want to share after Drew shares his photo or before.
Adam DunnFirst time you see the fasciation and you're all like, what the hell is going on here? Flat stems and weird growth coming off the side.
Josh Dragonfly Earth MedicineProbably interesting and difficult to try and stabilize a plant that all it wants to do is adapt. Like the whole entire purpose of the cannabis plant is to...
BubblemanWell, it's right up there with doing stability tests on volatile organic products.
Josh Dragonfly Earth MedicineAnd that's how hard it is. It takes stability tests and AI and all this stuff to like lock it in. And that's what, it's just an interesting, yeah.
Michael BealeYeah, it's not like that outdoor growth. All things being equal, that's kind of like where you end up sometimes because so much is uncontrollable. So all things being equal, here's the result.
BubblemanEven if you can't control it's one thing, but if you could perceive it, You know, that's that's just being able to perceive it to me is a massive component to be.
Michael BealeI think that's just it, because, you know, let's say let's say we were taking pictures and videos of Drew's farm. You know, we were doing this religiously, you know, day over day. It could probably pick up something different, right? That we wouldn't even perceive. It just sees something different about this is why that happened. Or at least it would point out like, hey, I mean, it's all about probabilities, right?
Michael BealeIt's going to turn around and say, hey, this is what's different, right? So that kind of like, you know, like when you attack a problem, you want to carve the problem off and put it off to the side. That's kind of like what we're doing here. It may not be exactly what's wrong, but you know what? Causality is in there. Everything else is controlled. This is what's not controlled.
Michael BealeSo that's what you attack.
BubblemanYeah, makes sense.
SpeakerDid you want to share that, Drew? I'm working on it. I'm trying to get it right.
Michael BealeDo you want me to bounce the VIQ first and then come back to that?
BubblemanLet me see if the share will work. It should. I click the button that says anyone can share. Actually, it says all participants, if I'm really going to be accurate.
SpeakerI hope this shows the right thing, guys.
BubblemanYeah, you don't want one of those embarrassing internet moments to happen.
SpeakerOh, I have permissions issue. Go ahead, Mike. Oh, maybe we're here.
BubblemanWe haven't had too many embarrassing internet moments on Hash Church, to be honest.
SpeakerOh, no. I have to quit and reopen. I can think of one.
Adam DunnI bet a couple of those other churches have, though.
BubblemanYeah, exactly. Are you able to share, Michael? Yeah, I can share. Okay, you can. I wonder why he has to leave. That's weird.
SpeakerIt's a Mac issue. I had to update permissions for basically for Zoom to access my content.
BubblemanSo what are we looking at here? This is a lot.
SpeakerIt's a lot.
Michael BealeSo ironically, a lot of the method I use for cannabis was very similar to the children So what you do is you basically create something called zero-based. So here now,
Michael BealeAaron Ward, Irregardless what time this patient came in or irregardless what day we start growing this plant, it's all on day zero. So what that means is I can compare an orange tree or an avocado tree, their life cycled over to anything. I can compare it to your life cycle if I wanted to, right?
Michael BealeSo what we have here, so right now I'm looking at 4,181 serial numbers, right? And again, earlier I said I'm taking a snapshot of every single serial number every single day. Okay, so here's day 11, here's all the snapshots. So I took 86,000 snapshots on day 11. So I can literally drill on that in real time. Then I can come down and here's the 24 hour clock.
BubblemanSo are those 81,000 snapshots from all the sensors that you're collecting data from?
Michael BealeNow, that's a really deep question. Yes. Okay. And that's where I think, again, it takes a lot of experience in really data engineering. But like right now, I'm going to drill on this one serial number. OK, so here's a truthful statement is on this particular date, I took 24 snapshots of this serial number. And here is the average tip. OK, which looks kind of wonky because Trollmaster does weird stuff with their with their with their stats.
Michael BealeBut then to Drew's point, we're looking across unlimited metric stacks. So what's a metric stack? So let's say you come to me and say, hey, I want to I want to measure the ECEC run up. Great. You now have 12 dedicated fields for that. So what the system is going to do is it's going to track the high, the mid, the low. It's going to track basically the spread.
Michael BealeIt's going to give you a rolling average, right? And it's going to do that every single hour. It's going to look back at the previous hour and it's going to keep on trucking, right? So now we're going to do that to every single serial number for its entire lifecycle, right? And then we end up with this. And we're doing that across every single metric. So as you would imagine, how do you map a particular sensor, right?
Michael BealeSo this one sensor may go to the entire room. This one sensor may go to this particular flat, this table. So we had to develop an entire way to map like a form topology All right, so we're going to go ahead and get started. So we're going to go ahead and get started.
Michael BealeRight, and again, we're tightly bound to seed to sale software, right? So, and our processes run so low that you don't even have to worry about like metric integrations anymore, right? Because our processes integrate directly to metric and all that happens behind the scenes for you now. So again, that's a little ahead of the game, but I just, I definitely wanted you to at least kind of see, right?
Michael BealeSo this is basically a 24 hour clock. No, I'm sorry. Yeah, this is basically a daily plot over all of my plants. So you can see I've harmonized them all on one. If I want to look at them across a 24 hour time period. So this is the same. This is the same plot. But now I'm including the 24 hour clock and you can see it here over time.
Michael BealeSo you can kind of see the cluster. Does this look controlled to you? Right. So this is the world of the real, right? This is just what one metric looks like over a 24 hour period of time. So now we tame it, we weaponize it. And there was some really good conversation earlier about, and Drew was talking about the question, right? We need the right question. He's exactly right.
Michael BealeThe data model in the AI is so mature now, it's just like, it's lazy, right? We now need to exercise it. We need the hardest questions. Right. We need we need to be punched in the face kind of questions. Right. And then then I'll back up. And what I need is number one, I'm going to when I do my work, it's like, OK, what's the target? What what's what's the context to understand?
Michael BealeWe have context now. So everyone, everyone sort of like GPT, they're called like large language models that those engines need context, context, context, context. In one transaction, I can drill on one transaction, right? And I can put it out in Excel for you. And I can tell you the entire story of the life cycle of that plant, including the economics. I can tell you that these were the commodities that were ordered.
Michael BealeI can tell you that this plant was projected a year ago and we successfully grew it. These were the commodities. So this is the cost. And by the way, this is how long it stayed in finished good inventory. And this is what it sold for all the way down to the serial number level, all the way through.
BubblemanSo that may sound insane, but that's actually- It doesn't, because what it sounds like to me is for these companies that are trying to sell herb to the world, right? Not just to their neighborhood or to their friends, but literally like making it a product that's available over a period of time. It can be on a shelf, all of these different things. It's very different than like just growing herb for yourself.
BubblemanYou have to like this. So the LED lights, the under canopy lights, you know what you just mentioned in a whole. To me, what I see those things are is Filling up holes that used to be loss and making them gain and bringing back a level of at least somewhat of profitability to be able to survive and have your company survive because for a while here, cannabis has become very difficult to profit off of.
BubblemanSo all of these little things are uber helpful when you can increase the margin and decrease the cost, especially on a macro level like this.
SpeakerAnd without sacrificing quality. You know, I think that's been a big thing that's been detrimental to the cannabis industry, right? I just call it the race to the bottom. You know, that price war that ultimately just pushes everybody's price down. You know, it Almost every cultivator I know in a commercial setting, right, has had to sacrifice something they do, would do normally to their crop if they were growing it at home, right, in order to be able to produce it cheaper.
SpeakerAnd that's something that's important, right, when we're talking about this is, you know, It decreasing costs, increasing yield, right? But still being able to maintain consistency and quality, right? We can all push the price of producing our products down, right? But most of the time it's going to, you know, result in a, in a lower quality end product.
SpeakerGood.
BubblemanJust reading your message here, Drew, on you should be able to share your picture in chat. It's just the same way through screen sharing.
SpeakerI mean, ultimately, it's a commodity market and price is going to win all day long.
BubblemanYeah, I mean, well, the funny thing is, is it's many markets. It's not just a single market. That's the confusion of cannabis. There are so many markets and there are going to be bigger markets than not. The same way, like, you know, mainstream beer like Coors and All Milwaukee and these, you know, these beers that just sell by the palate, they're like probably not considered the high end beer, but people appreciate them and buy lots of it.
BubblemanIt's the same thing in every aspect, you know, and I don't I wonder if the beer people are like, You know, even acknowledging one another's existence, like you got your market and we've got our market. Like in this industry, if you want, you can very much, very much. In fact, I see your technology as being able to help both or multiple sides of the market in the sense that for sure you can help these huge MSOs.
BubblemanThe huge MSOs, when you save them a little bit across a long period of time, it becomes... Thank you for joining us.
BubblemanThank you so much for joining us.
Michael BealeYeah, so right now we're kind of in the juicy middle. We're talking about the Grow Intelligence. I think it was really kind of cool. So thank you for letting us share that model. That's something we don't share very often. So I guess that's kind of out now. So that was something special. So I'm really happy that we were able to do it here on your show. But from there, it's kind of like, so what?
Michael BealeWho cares, right? Because if you can't weaponize the data, If you can't really leverage the data, if you can't put it in a format or a playing field where your operators can actually operate, make decisions, see their decisions made true, right? In other words, here's causality. Okay, let's try something different. Did we actually have the effect that we expected? Is it measurable? Okay, and then most importantly is can we reproduce that?
Michael BealeCan we put that in our quality planning? So quality planning is massive for us. I can walk across the app here in a minute, but first let's kind of just talk about just a really, really high level. What are the six pillars? And I'm just going to come down here and just kind of, I'm not going to drain these guys, I promise you. I'm just, give me, I just want to walk through these headers really quick and also it's being recorded, so for posterity.
Michael BealeBuying Union. So if you think about it, let's start on the far, far left. Okay, so in other words, supplies are coming in, we're going to grow something, then we're going to end up with finished good inventory, we're going to go into our marketplace, and then we're going to sell it hopefully for the best price we possibly can. Okay, so if you really think, so we're supplying the left to the right, at the same time, what are we doing?
Michael BealeWe're demanding from the right to the left, right? Let that sink in, right? So we demand labor. We demand commodities. OK, how much labor do we need? How many commodities do we need? That's where, again, when you have strong SOP, when you have strong command and control, right? Again, so now that amazing model is still behind the scenes, but now we're actually moving into basic, just literally operations.
Michael BealeOkay, this is the tasking. This is workforce management. This is managing our grows as far out into the future as we possibly can. So what Smart Grow allows us to do is if you want to grow, Steve, Brett Maverick, Aaron Ward, Adam Dunn, Andrew Berman, Aaron Waight, Adam Dunn, Andrew Berman, Andrew Berman, Andrew Berman,
Michael BealeSo, as there are plants and they're growing, that's going to turn into money, right? It's the same scenario. So, what we want to be able to do is look at our bucket count per se, right? This is our ability to grow. And we want to project that as far into the future as possible. So, what we've done is we actually created something called a futures market, okay?
Michael BealeAnd this is what it looks like, right? So, in this world, Right. A smart grow grower can basically say, I have these are the genetics. So we require the grower to actually daisy chain their genetics, let's say six months into the future. So as long as we know they have their genetics, we're going to allow them to confirm a grow. Right. And more importantly, they can put the grow out there into the future and they can then invite all their dispensaries, anybody they want.
Michael BealeAnd then the dispensaries can log in and basically pledge. So we know that we have a thousand plots here to make All right, so we're going to go ahead and get started. So we're going to go ahead and get started.
Michael BealeIf this thing goes live, I'm willing to pay for it now. And by the way, we're going to do it at a discount, right? So everyone's incentivized. And when you do that, what happens, what you do is remember all that demand that's on my right, it smooths it out. And remember, what we're doing is we're bucketing that demand. So now I know this month, this is all the slices of demand that I have across all of my farms.
Michael BealeIt goes into our bucket, which is a buying union on the far left-hand side with our commodity managers, and they're bartering the best deal for everybody. Okay, so now these guys, yeah, so once the genetics meet up, then basically the money is paid for from the dispensary. It goes into an escrow account when the product actually gets sold, simple transfer, yada, yada. So this is the futures market, right, concept.
Michael BealeRight now the marketplace is alive. We're about to hit the shore with it. As we start maturing, the futures concept will absolutely come to life. Okay, so that is essentially when we look down here, the futures capacity. Okay, so again, we're on the left-hand side here. We're on the commodities. Now we're going to shift a little bit. Now we're going to go into, let's see, yeah, the Grow Intelligence.
Michael BealeNo, actually, we're going to Clone Management Console. So the Clone Management Console, again, I have demand. Coming to the right. And now we have to match the demand with our inventory. So a mother plant is inventory. That's all it is. But we need to be able to make sure that that inventory is stacked correctly so we can then actually look across all of our mother plants and see our supply curve matching our demand curve.
Michael BealeOK, not not over matching, not under optimized, optimized. Right. And then, of course, any cut that ever comes from a mother plant. We know we know that this mother plant had twelve hundred cuts, a thousand of them made it to market. And this was the money it made. So I can literally tell you cost of goods sold and margin at a mother plant level. So that's the kind of, that's the kind of control that we've, we've established.
Michael BealeOkay. Let me kind of go back up here. Pictures are fun to look at. Okay. So finish good. Let's see. Risk throw, risk, essentially. Okay. So now, okay. So how do you actually control something? Right, just think about that. The AI, little red lights are starting to go off. Okay, but how do you actually control what's actually happening on the floor? So what we created was a seed to sale SOP.
Michael BealeSo we created an application that's literally called the QRA, which is the Quality Routine Application. This is kind of what it looks like. So this is basically workforce management on steroids. OK, so every every employee is invited to the application. They log in. They have their own profile. They can put in their availabilities. When start of day happens, they actually the tasking actually happens on their phone themselves.
Michael BealeRight. So here here's basically a serialization routine. Right. Here's all the instructions. Right. This is what I need you to do. And then they actually go to the place themselves, activate the task, scan the batch tag, right, confirm, actually perform. So while this is happening, Right. We're doing some very sophisticated stuff in the background. Like, let's say, Adam, I gave you a task. I gave Drew a task.
Michael BealeRight. It's a one hour task each. Right. But Drew got it done in half an hour and you took the full hour. Well, little did you know, behind the scenes, there's a point system. Okay. So every quarter hour is a point. So Drew got his done in two points. You got yours done in four. Drew's two points go back into the marketplace and then he'll get redirected to another task that may be suffering.
Michael BealeSo it has like a harmonizing approach. Okay. So that's workforce management on steroids, all based off of SOP. Okay. But what happens if, let's say, The AI says, hey, we see EC spiking at this FRTL. Someone needs to go there and take a manual reading. Drew has already created that task in hand, and it would actually then prescribe that task. When that task is prescribed, then it would actually then go up to the command view here.
Michael BealeSo this is all of the tasking that is happening. So remember earlier on when I said demand, all of the labor demand that you have projected is actually right here. So this would go down pretty deep, right? But then just like a PEZ dispenser, as work is being done, you can actually click into the task and you can actually see it being done. You can see the points being eaten faster than the hours.
Michael BealeYou can see the marketplace regenerating those points, providing you more value on the floor. If something goes sideways though, Then it goes up into an alert status. This is your middle pane. And again, I can be looking at five farms simultaneously across multiple states while this is happening.
Michael BealeAnd then finally, all the seed to sale validation and all the alerts. So let's say that we did have some issue on the floor. And Drew's routine is like, hey, get someone under this FRTL. Let's fix that problem. But then guess what? The next day, we need to do this. The next day, we need to do this. So in other words, what I just did is I alerted, I prescribed, and I complied.
Michael BealeGood question. Amy.
BubblemanWas that a question? I think Adam might have had his mic on for a second. Or do you have a question, Adam? No, no.
SpeakerNo, I didn't have a question. OK. Except how come I didn't get that? How come I took so long to do my job? I don't even know what I was doing there. I don't know what I was doing.
Michael BealeAll right, probably a good time to take a quick pause, but you can kind of see what we're doing is bilateral. So on one side we have SOP, SOP, it generates all of the work proactively, but then something's got to go wrong. And we have this concept at Tallgrass called APC, which stands for alert, prescribe, comply. So alerts happen. They're benign. But when we see it reach a threshold, we're always in a pre-failure mode.
Michael BealeSo we actually prescribe. In other words, hey, go do this because we're in a pre-failure mode, hopefully. Hopefully the house didn't burn down. But once we open that door for prescription, we always have to close the door. Okay, so Drew is going to have a final task that is just like, okay, final confirmation, day five. EC is good. We fixed the sensor. He writes down his notes.
Michael BealeUnfortunately, the AI is going to realize that these plants were probably baked a little bit by high EC. It's going to be noted in the metrics, right? So if we have a fail to thrive event, something like that happens, we know the causality. And then most importantly, again, we're highly, highly coupled to seed to sale metric and what have not. So if I want to come in here at the end of the day, and again, there's validators on the floor who could do this, but if it doesn't happen, then this actually pushes that to metric itself.
SpeakerUh and something something that's important to note there right like there's things that we have to do by law to keep our license and be able to do this right that becomes a whole nother job on the floor um so yes it's huge that we take care of that through our processes right but what actually has happened and part of the reason why we decided to go this route Right.
SpeakerIs because we're tying all of the data, you know, all of the all of the inputs, all of your environmentals, everything actually down to the physical product. Right. Instead of having to go back and compare, you know, timelines on, you know, temperature graphs and, you know, your easy measurement graphs and all your instruments. Right. They're all just time based. So where you would have to go back and find all those sections of data and look at them to see what those went into.
SpeakerAnd just think, you're looking at a COA test a good 35 days after harvest. So by the time you even get, let's just say your lab data, all of that data, think of how far that So, you know, it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's it's
SpeakerThere's 50 employees total for the whole building. You know, there's always fires to put out to be able to associate all that data actually to the product, right? To know that when you're looking at, you know, sour diesel flour, right? That we have the exact data that went into producing that.
Michael BealeIt really turns it from descriptive to... Thank you for joining us today.
Michael BealeWe're in a great area that we need a human brain to actually kind of help us figure something out. Or it's filtering and prioritizing on extreme performance. And again, everything that we do is like on inequality. So why is the 2% of this driving 20% of your profit? Those are metrics. So there's another dashboard that we're going to wrap up called the product performance dashboard. But what it does is it works on inequalities.
Michael BealeWhat I just said, how is 2% driving 20%? Well, that's a ratio. We're going to paint that ratio across every strain, every farm, every worker, any dimension that we need to. We can have those really, really interesting rolling averages going through time. And then more importantly, when we see a velocity of change of performance for better or for worse, you see, I'm going to deprioritize 99% of your world and say, these are the five things that are impacting you unequally for good and for bad.
Michael BealeAnd then we look at it and we're just like, okay, we're going to wrap alerts around these things. I want to know when we find a really cool bud like Drew did, because I want to hyper focus on that FRTL to see how that happened. Or, you know, we have we have 300 fail to thrive events. What the hell happened there? Right. I need to really hyper focus on, you know, the events that precursored that.
Michael BealeSo we're still we're always getting P learning. But at least in this scenario, when we finally ask a really good question, we can isolate it and then we learn from it and then we understand its signature and it only gets better and stronger. Is that making sense?
BubblemanYeah, it's a lot of data for sure. I wonder, I mean, obviously, Drew's a grower himself. He's saying he's got 14,000 plants going. You've been growing for a long time, Adam. What piqued your curiosity about this, in this particular one? Because I'm sure you have so many things that are brought to your plate on the regular, but this one caught your attention. Are you muted?
BubblemanMaybe gone. I don't even know. I can't. Oh, wait. He's not on camera right now.
SpeakerOh, Tom's here, though. I think he started to talk.
BubblemanHe was definitely muted, though. Oh, yeah, yeah, he is muted. You're right. I see him now. Asked to unmute. It's harder on a phone because you have to like slide the.
SpeakerSometimes it's hard. I'm all over that. I was trying to send you a text at the same time, Marcus. No, the reality, what piqued my interest was the fact that I already see how quickly AI is taking over every aspect of everything, right? And I also see how quickly I'm falling behind. But luckily, I have a 14-year-old kid who's very knowledgeable already. And I thought, wow, this is going to be implanted into every grow at some point.
SpeakerSo I felt like it was a perfect opportunity plus having Being old school and never wanting to write stuff down, I'm like the worst data collector you could ever imagine. I'd be like, it's all in my head. It's all in my head. Every formula is in my head. When I try to leave town and tell my mom what to do, it's like pulling teeth sometimes. So now I realize, if you're trying to run a team and you're trying to run 50 people like Drew's doing there, this is like a tool you're going to need 100%.
SpeakerAnd so I, and from a genetics point of view, I thought it was great to be able to, you know, put all of our genetics in there and get some data from that because I've also been outside the system a lot of times too where, you know, everybody's asking me for COAs and things and I'm like, dude, there's no COA on this. This is, COAs in my head.
SpeakerAnd like last time when we were doing the testing over at Kyle's place and your guys had the testing machine there and I gave them some hash to test and I said, yeah, I think it's going to be about 80% and it came out to 79.8%. So I was like, see, I don't need no freaking data. It's in my head. But the reality is, you know, when you have 5.4 million or what he said, 54 million points, I don't think I could manage that, you know, so I just feel like it's the obvious direction that it's going.
BubblemanIt's so neat to see in the chat, because right away you get the purists who are like, this just sounds like it's for Chad's. This is just like some way for Chad's to tell other Chad's. And I'm just like, I think it is. You probably should listen a little deeper. But it's always neat to see how, like, if I was my own personal grower, I wouldn't see this as a threat to me, even if I didn't want to do it.
BubblemanBut for some reason, that's how it's seen. It's seen as like, well, you're just going to turn plants into data points. It's like, well, or you could say it like you're just going to make it like easier not to fuck up.
SpeakerYeah. And think about all the things you'll figure out that will help. There's other people who don't use AI, you know what I mean? Just the fact that you put it out there in the world, like, hey, guess what? We've seen a pattern develop. And I always tell everybody to be a good grower is just recognizing patterns. And sometimes patterns, and they take three months to happen.
SpeakerSo those patterns are in slow motion, right? So it's the fact that if you don't see it after the three months, Thank you for joining us.
SpeakerI had to like write, hey, I drove over here for five minutes and I drove over there and I drove. And then all of a sudden I would have lost like $10,000 in taxes and being able to claim on my taxes. And that's sort of the same thing. It's like having that mile IQ in your car is like having that on your plants. And giving you all these data that you wouldn't just not, you're not there.
SpeakerBut I always tell people too, is if you're 24 hours in a day, you might spend two, three hours in your room. There's still 22 other hours that you are 20, you know, one other hours that you're not there and things are happening, lots of stuff's happening. And so just to be able to, Thank you for joining us.
SpeakerI can see where people get nervous, but at the same time, it's just evolution and reality of, you know.
Michael BealeAnd it's nothing.
Tim PeytonAnd they haven't even touched on the insurance side. That's. Oh. That gives the growers attention right there.
Michael BealeLet me back up with Adam really quick, right? Because remember, what you're experiencing here is absolutely completely normal. Anytime I take on a new client, it's culture. It's terrifying to change. But All those prayers out there, understand what this is going to do is going to prove you right, or God forbid, it's going to prove you wrong. Okay, it's going to remove the mystery. But okay, but so what?
Michael BealeMaybe you like the mystery. Okay, but guess what? The mystery is still going to be there. But now you're going to be hunting the mystery in that 5%, not in that 30%. So if you really do want a better quality, again, this is just quality engineering. Thank you so much for joining us.
Michael BealeI'm a human first person when it comes to AI. That's why I'm developing strategic systems that actually guardrail AI. We will have humanoids in our farms. It's going to happen. It's going to happen. It's inevitable. How do we harmonize that and how do we protect our humans and their intellectual property that really, really help us grow our farms? So we're five years ahead of how we're thinking about these things.
Michael BealeIt's inevitable. We live in a very crazy, interesting time right now. But just understand, this is going to prove you right. And those who are afraid to be proven right because they don't want to be accountable to the truth, those are the folks who are really going to have a hard time with their future.
BubblemanYeah, it is interesting how it's very much human nature to resist. Yeah, not and not always. Yeah, it's just because belief system is I remember Terrence saying it in like the 80s. McKenna said that belief systems are the anchors, the anchor of mankind. Belief systems are the anchor of mankind. And I didn't quite understand it until I got older. And I was like, wow, like the more fervently you believe something, the more you become blind to the opposition of that thing that you're believing in, because, well, you believe in that so fervently that obviously its opposite couldn't possibly exist.
BubblemanIt's a weird way to shave parts of reality outside of your perceivable experience.
Josh Dragonfly Earth MedicineAnd if, and, and, and, and both are good potentially, you know, like, like we're saying like that you, you, you, you create your reality and then in that you have tools that you can work with. I wonder how many data points our brain is capable of producing. And I understand, like, we always talk about, oh, our brain is tired. It forgets. It's not optimized. It's not a computer.
Josh Dragonfly Earth MedicineAnd yeah. But the more we move away from using our brain and the more we move away from intuition, the less we have of it. And I get it. This is a tool. It's not creating information. It's processing information that's given to it. So it's a cumulative data from the point of view of humanity.
BubblemanWell, it's radical abundance, you know, in its highest form. Like when people are like, well, what, just robots are going to grow our weed? It's like, yeah, and we're going to surf. We're going to do all this cognitive activity. We're not going to be working. Like, are you kidding me?
Josh Dragonfly Earth MedicineI wonder... If the farther we move the plant away from nature, the more we need these kinds of systems.
BubblemanIt depends on what your definition of nature is because everything that this system was built with
BubblemanThank you so much for joining us today.
BubblemanIt just doesn't change regardless of our perspectives of looking at it. It becomes, it's still the neutral thing that it always was. It's just us that puts the, oh, I like that or I don't like that sort of perspective on it.
Josh Dragonfly Earth MedicineYeah, I mean, if you're not paying money to really grow because you're A family farm and all of your elements, you can't predict, even with weather, you can't predict weather. It's all modified to begin with. There's nothing natural really happening around you. The one thing you have is being able to adapt, right? Just like you're staying with AI. You're using that system.
Josh Dragonfly Earth MedicineAnd nothing teaches you like experience. So I just, uh, personal, yeah, I just, so it's,
BubblemanWell, because it's not an all or nothing. This isn't to replace that. And that's not to replace this.
SpeakerIt's called options. Exactly.
BubblemanAnd the more options you have, probably the more likely you're finding yourself on a place like planet Earth where everyone's here to just sort of create options and experiences.
Josh Dragonfly Earth MedicineAnd I'll just say, the option that we're upholding is the one that says, when there is no doctor, How do you heal someone? When there is no electricity, can we still grow? When there is no more healthy seeds or the clones are now ailing with Hemp-laden virus, whatever, like, can we still grow? So we're in that.
BubblemanSo you're projecting yourself into a futuristic worst case scenario and preparing for it?
Josh Dragonfly Earth MedicineNo, it's not. Again, it's just, and I'm not, it's not about comparing. Like, this is a fun.
BubblemanNo, no, I said preparing.
Josh Dragonfly Earth MedicineNo, and I'll just, this is a fun place. It's exciting to be in the spot where you're, It's not doomsday in the way I see it. It's exciting as a human to be able to interact with nature in a natural setting because you know it's healthy to your body, right, to move around a farm. It's healthy for your mind to think. It's healthy for... The plants to grow together, I want to have as much food as I have medicine, right?
Josh Dragonfly Earth MedicineSo I'm trying to grow as much potatoes and flowers as I am cannabis. So my needs are, they're different than a normal commercial grower. They're just, it's a different model. There's different inputs needed to achieve that, you know, and the data inputs, There's so many.
BubblemanWell, maybe this isn't for you.
Josh Dragonfly Earth MedicineThat's what I'm saying. It's really interesting.
BubblemanI don't think it's for everyone. I think it'll start for a certain group of people. And then I think the people who have You know, this has happened with technology since the beginning of time. People opposed the radio. They opposed dancing, gyrating hips. They opposed the television. They opposed the internet. They opposed cellular telephones. All, by the way, while using those same technologies they were opposing. All while using them.
BubblemanAnd then I think that everything we come up with, like even, you know, whatever it could be, will, there'll always be some sort of, and I appreciate that too, because I also love what you call nature. Just the farm or the teepee out on the, you know, with the fire instead of the... All right, so we're going to take a look at some of the questions that came in.
BubblemanWe wouldn't be able to have these conversations for the last 12 years. And I had no idea. I knew AI would surprise me eventually. But when James and Bike got together and created this new, I don't want to call it AI because that's not necessarily what it is, but this new way of aggregating data and searching Hashchurch, like people can search Hashchurch, Josh, and be like Dragonfly Earth Medicine.
BubblemanIt's going to give every single episode that you guys were ever on with a breakdown of everything you said, searchable. Like this is, this is available almost today. Oh my God.
Josh Dragonfly Earth MedicineI respect the angle that's being put out here. I see the, the, I see the value in it. And just like you're giving it as a thing that really matters. Like I'm just presenting. That other option of what matters as well.
BubblemanDude, listen, you guys do that very well. That's what the Dragonfly Earth Medicine is. It's the representation of that other option. That's why we have you on Hash Church all the time to talk and share about it.
Josh Dragonfly Earth MedicineWe're so appreciative of this community.
BubblemanI have plants growing on my deck that came from you. Seeds that you and Kelly gave me are like out on my deck, like blooming right now. Not cannabis plants, but other flowers and
Josh Dragonfly Earth MedicineAnd life is about fractals. Like we're fractaling information as we move ahead. And without a fractal, you never have newness. You'll never have an understanding of what's coming. So, and again, we've been, and Kelly's right here now, she can talk about, I mean, we worked with midwifery and we've worked with, you know, the doctor model, the hospital model, the, they have every graph in the world for a pregnant woman.
Josh Dragonfly Earth MedicineRight. They have every graph in the world for a baby. And then there's the traditional midwife right next door. And when you're, let's say, in an earthquake and there's there is no electricity and there's still people having babies all over the place. Can you operate in that model?
BubblemanYou know, and listen, we actually used a midwife for two of my wife's pregnancies. Two of our children were born with a midwife and one of them was born in the hospital. And that example that you give, can you do it in an earthquake? Well, it flips as well. Like when your baby's dying, can the midwife save it? In our case, the answer was no. And my wife had to be rushed to a hospital and the baby's life was saved thanks to, you know, the actual hospital.
BubblemanAnd so both my wife's Thank you for watching.
Josh Dragonfly Earth MedicineUnfortunately, often the natural side gets made illegal and it gets taken out of the option of insurance and it gets ostracized. It gets ostracized as anecdotal and it gets dismissed as not real information because in some way we don't trust our minds Thank you for joining us.
BubblemanAnd that should become the sort of common sense of how the group exists, not one particular side or another of the group. That's why I try not to fall into. I feel like being divided by politics is to be played the monkey. Just you become the useful idiot when you become like fueled by either side, when you're just like both of these motherfuckers are eating babies. I know it.
Josh Dragonfly Earth MedicineIt takes away critical objective thinking. You start feeling like you have to think with the group and that's not the best way to do it. It's like arguing about flat earth, to be honest. In Oregon and the 90s with midwifery and organics, you used to be able to coexist together in birth. And then we moved to British Columbia in the late 90s. And it was initially really good for home birth and natural birthing.
Josh Dragonfly Earth MedicineAnd then they made it legal. And the minute they made midwifery legal in British Columbia, it became illegal to people in the forest and people that lived more than 45 minutes away from the house.
BubblemanWell, by legal, what you did was you had to be registered.
Josh Dragonfly Earth MedicineWell, that's the point. So you lost midwifery just like they legalized cannabis. And now you have 80% less Family growers doing it far away from society in a way that's based off tradition. So we're in a category of people that have been displaced. Displaced because no longer does that system fit into regulation. It's not validated in the same way. So it would be nice to be in an equals.
BubblemanSetting where we're genuinely offering our experience to humanity and then a person has lots of options yeah but human nature is that one side is always going to beat the other side and that side is always going to be sociopathic and they're not going to be like empathetic and want to be equal equality almost just doesn't exist if you look at the nature program Equality is like this lion is going to go out there and it's going to hunt the sickest or the oldest or the youngest gazelle.
BubblemanAnd then it's going to consume it whole while its family watches from the sidelines.
Josh Dragonfly Earth MedicineIn our gut, healthy microbes consume pathogens. Yeah. So it's reality. It is reality. And there is a thing where we all get along and we're in a polyculture We're not actually ever powerful alone. So it requires working together.
BubblemanSpeaking of getting along and working together, I want to introduce Etienne to Terry and Terry to Etienne, fellow veterans and cannabis promoters. So I was telling Terry about you earlier, ATN, and now that you're here, I would love for you guys to just kind of introduce yourselves and get to know one another as cannabis promoting veterans.
SpeakerHow you doing? It's nice to meet you.
BubblemanI can't hear you, ATN, even though you're unmuted. It's doing the weird, it's just lighting a giant fatty. There you are.
Etienne FontanThere you go. No, I'm familiar with Tom's work. Tom's been doing his stuff for a long time. A farmer, Tom. Terry. Oh, Terry. Hi, Terry.
BubblemanYeah, Terry's a fellow veteran.
SpeakerHow's it going, sir? I'm not listed. I recently moved to Boulder, so I'm out of Colorado now.
Etienne FontanRight on. Well, welcome, Terry. Always good. USMC, I can tell by the hat. Yep.
SpeakerI was in the Marine Corps 91 to 95. So. What was your MOS? I was in artillery.
Etienne FontanGun Bunny.
SpeakerWhat were you? I was too.
Etienne FontanI was 13 Bravo. Oh, nice, nice, nice. So. So you as well. Well, or the equivalent in the Marine Code. Yeah, we were 0811. So I was all over the gun. 155s? What? 155. SPs? 109 Alpha 3s? No, 155. I know that, but I was on the self-propelled 109 Alpha 3s. Oh, nice, nice.
SpeakerA little artillery brothers, eh? Yeah. You went to Fort Sill?
Etienne FontanYes, I did. Yeah. And of course, I served in Desert Storm as the artillery detachment for the French Foreign Legion.
Michael BealeSo you were out of France then?
Etienne FontanI was at the front lines attached to them because the French Foreign Legion doesn't have artillery. They're very up close and personal. Whereas the, yeah, your artillery, you know, we had some distance and then cleared out. But they tried to recruit me. It was like 10 years. And they're scheduled three wars ahead of time. And yeah, not not necessarily my thing. But since I had tattoos and I had a French name and I spoke French, they were like, we want to recruit you.
Etienne FontanBut yeah, I had my share of I was eighty nine to ninety three.
Michael BealeAnd that was that was eighty eight to ninety two. So I served out of Stukor. What were your, what was your MOS, Michael? The 31 Mike, 31 Foxtrot, 31 Delta, and some other weird designation. I was just trying to make my E5 math. What's 31's? 31 is, it's a signal. So there's, yeah, so you got TacSat mixed in there. You got, um, You know, every, everything from, uh, from sitting in a signal shelter, putting up 50 foot antennas in the middle of the desert.
Michael BealeSo no one can see. Yep. To, uh, to basically putting up that stupid little umbrella, you know, hiding, hiding in a ditch.
BubblemanYou out there collecting data points, Michael.
Michael BealeSay again?
BubblemanI said you out there collecting data points?
Michael BealeI was just trying not to get my ass blown up or more even worse because we all went through that war. We went to that war with wet mop suits knowing they're going to throw sarin gas at our ass. We knew we were dead, man. There was no chance of survival. No chance. So we all wrote ourselves off for dead. And then thankfully the chemical weapons never showed up.
Etienne FontanYeah, I got hit. Go ahead. I got hit with those. Unfortunately, I was over by Al Basra and I got wounded and my boot got pulled off in a contaminated environment. So I ended up with some, um, it was just called NBC nuclear, biological and chemical exposure. They couldn't figure out because again, a lot of the places we overran, um, Thank you for joining us.
Etienne FontanSo for me, I started to talk to the VA about my medical marijuana use. And the VA would physically call security and have me removed from VA facilities. This is back in the mid 90s. And fortunately, my good friend, Michael Krawitz, All of these people helped create a law called Directive 1315, which now allows you, since 2010, veterans to speak with their doctors about medical cannabis without losing their access or their benefits.
Michael BealeYeah, that's that culture, man. We gotta attack that culture.
Etienne FontanAnd we have. I mean, that's one of the main things we're working behind the scenes. I have created an organization called Veterans Action Council. You may have heard of us, but we're very active at the national and international level. We lobby at Congress and we're working behind the scenes on medical cannabis and psychedelic access. For our veterans, because as you know, our brothers and sisters are having a rough time, especially assimilating in back into society.
Etienne FontanMy first year back after war, I was a nasty girl, so I got activated. For those who don't know, nasty girl is the National Guard. That's one weekend a month, two weeks out of the year. So I... Yeah, I basically got pulled out of my semester of college at West Virginia University. I was going to art school and got activated. And within a few months there, I was sitting on the front lines.
Etienne FontanAnd then after my injuries and some rehab and coming back home, I was a fucked up puppy. I mean, drinking a lot. I was probably drinking about a fifth of Jack Daniels. So yeah, as you know, alcohol is very tolerated in the civilian and military world, but cannabis pulled me out of it. And I'm forever thankful for my friends and who always made sure I had access to cannabis because it saved my ass for sure.
Etienne FontanAnd so ever since then, I've been active, was with an organization called Cannabis Action Network. And so I did rallies in 93, 94 and 47 US states.
Etienne FontanThank you so much for joining us.
Etienne FontanYeah, but I also found a camaraderie, you know, because back then even, you know, we were all being shoved pills. You know, I was given all the Percocets and all the morphine I wanted, but I didn't like it because, again, I was an artist, creative type.
Josh Dragonfly Earth MedicineWhat's your opinion about Iran and what's happening with the predictions of what's coming? I hate it. You must have a thought about it.
Etienne FontanI hate seeing more veterans being created, combat veterans being created. You know, I know what comes with that. We all do, you know, and it's not fun. It's its own journey. And each one of us, depending on what you were and what you're exposed to, you know, people kill themselves pretty quickly because they can't handle all the above. And so that's one of the reasons why I created the Veterans Action Council was during the Thank you so much for joining us today.
Etienne FontanYou know, what we have found is that we have to take care of each other as veterans. And so we're always sending and reaching back out to help each other because there's times when the VA won't help or assist us. So we always have to lift each other. So that whole thing about looking at each other's back, you know, during combat, it all follows after your service.
Etienne FontanYeah. And so, you know, to your point, Josh, fucking hate it. There should be no reason we're there. You know, we've been in that part of the country and we know what happens. And these forever wars are what we don't need. And, you know, I was in a war over oil. I say it. The guys I serve with are like, oh, you can't say that. We liberated a democracy.
Etienne FontanWell, sorry. Kuwait is a monarchy. Always has been. Always will be. And so. We learned a lot of misinformation that we were taught as propaganda by our government. We learned on the ground that was not necessarily the case. And that is the most fucked up part about it, Josh, is you get unfiltered truth when you're in a war zone that you're not going to hear on the evening news.
Etienne FontanBut at the same time, You know, these people are put and fucked up in compromising situations. And I hope there's enough of them that can say, no, this is unjust. This is wrong. But unfortunately, there's not going to be many that do that because they're, as Terry and Mike will tell you, once you've signed your life away, Your life is away. You are basically at the behest of your government.
Etienne FontanAnd you want to there is no shittier feeling than your inability to exercise your freedoms of rights or speech as a human being because you're locked down in the military. It royally sucks. But that's also if not, you know, you can be charged with the UCMJ, which is Uniform Code of Military Justice. And as one who's had a swift boot kick in the ass, you know, they fuck with your pay, you know, and the pay sucks as it is.
Etienne FontanJust to give you an idea, Josh, you know how much we got paid for combat pay in a combat zone in 1991 per month? Tell me. $110. Wow. That was combat pay back then. That's your extra, right? For your little extra work. For smokes?
BubblemanYeah.
Josh Dragonfly Earth MedicineBack in 1990, I was making $4.25 an hour minimum wage. I was still a teenager.
Etienne FontanAnd you were still making more than us an hour.
SpeakerWow.
Josh Dragonfly Earth MedicineAnd you had your ass on the line, your future on the line, the country on the line.
Etienne FontanOh, yeah. People shooting live ammo at you. That's not fair compensation. You get the zing zings going by your head. As my stepdad told me, he was World War II. You'd be amazed how much of your body you can fit into your fucking helmet.
Etienne FontanThat's scary. The war sucks. I don't wish it on anybody. Peace and get the fuck out of fucking Iran. We should not be there in any way, shape or form. And you see all the fuck ups that's happened because there's more than enough people who've done enough projections because there's enough generals and all those other people. They run these scenarios all the time and have for decades.
Etienne FontanOntario Mike will tell you both. We know better than to go there. And they went there. And unfortunately, we're kind of fucked. And all I'm hoping for is that this fucking president dies. Fuck Trump. Fuck everything about him. Don't care what y'all think there. But, you know, I look forward to some obituaries with great glee.
Josh Dragonfly Earth MedicineNow I'll just leave it at that. Fair enough, brother. Fair enough. Much respect to all involved, I guess on both sides for that matter, you know, and yeah, much respect to you all. And I have to bow out from a family standpoint upstairs and everything. And I appreciate the conversation today. Thank you to everyone involved. It was nice to meet some of the brothers on here I haven't met yet.
Josh Dragonfly Earth MedicineThanks, Marcus. ATN, Mark. I don't know if Mark's still here. I can't see him, but we love you all. And I hope you have a great day, great week, much love and respect to everyone's endeavors, business and personal. And we hope you have a wonderful day.
BubblemanHave a good one, guys.
Etienne FontanLove you, Josh.
BubblemanEnjoy it.
Etienne FontanSo, Terry, what do you do in cannabis?
SpeakerI'm actually, like I said, a part of a nonprofit. We... My friend and I, his name's CJ. He's been in the cannabis game for a very long time. We worked at other nonprofits before and we just wanted to create our own. We wanted to spark out and set our own path in the nonprofit space. So we created a C19 so we can do more advocacy work. So like I said, it's called Operation Green Healing.
SpeakerWe wanted to focus on more of the peer support, integration, um when people come back from these ayahuasca journeys or mushroom journeys they need a place to come in and into a private setting we have a discord channel you know we want all the best to come in and hang out and you know just feel just feel at home and deal with other veterans and just come in and talk camaraderie you know we if you want to learn how to grow you know we'll teach you how to grow you know we'll We'll get you set up in the best way possible.
SpeakerWe just want to, you know, just get you back on your feet and get you going again.
Etienne FontanNo, that's important. It's a really, as we've found, growth therapy is extremely helpful for veterans. Actually having them take something from, you know, start to finish. Thank you. Thank you.
Etienne FontanProbably one of the most helpful therapies I've been through as a veteran because we're taught to destroy, right? Our final objective is to kill, right? So to do the opposite, to create, to uplift and bring beauty, It's kind of the opposite, but it's probably one of the most healing, wonderful energies I've seen when you see that connection between a person and a plant. I've seen it from cancer patients, aid patients to veterans.
Etienne FontanYou know, there's just a genuine connection that nature, when you're helping grow something, especially during a tough situation, it can literally help you grow out of it. And that is... Thank you so much for joining us.
Etienne FontanYou know, people don't realize how hard it is to grow cannabis, right? As I say, growing cannabis is easy. Growing medical cannabis is hard. Growing medical cannabis consistently is an art. And those who understand that understand that, you know, because anybody can just grow a plant. But can you get it to the ultimate expression of what you want to see, which is what we want, because what we want from the hash that we make, it has to come from the best flower.
Etienne FontanWe can't polish a turd, as they say, right? So, in a sense, do you give access to clones and genetics, or do you have access to genetic libraries so that veterans can get access to solid genetics to grow and provide for themselves?
SpeakerWe don't do any plant touching. I mean, we can recommend stuff. On the side, but our organization, we don't do any plant touching or anything like that. We give out free seeds. Sensi Seeds has been great to us. They've given out almost $14,000 free for veteran seeds.
SpeakerSo we do stuff like that. If they have questions, we have a Discord where they can come in. We'll answer questions on how to grow. And I do agree with you. My good friend, CJ, the co-founder of this organization, he preaches horticulture therapy, gives a veteran a reason to wake up in the morning, gets him downstairs, gets his body moving, gives him that connection with the plant.
SpeakerIt just gives him a reason to wake up every morning. And then at the end of the cycle, he gets to smoke his fruits of the labor and start a new cycle.
Etienne FontanNo, that's important, that continuity, but also having a cycle also helps, right? Because as you know, I call gardens time machines because I always go into a garden just for a minute And next thing I know, how many hours later do I come out going, oh, shit, the sun's going down. Oh, damn it. Oh, this is not good. You know, because once you get in tune with the plant and you listen to it, if you learn to listen, I think you'll all agree.
Etienne FontanIt tells you what you need to do, right? If you listen very intently and know what you're looking for, you know, and so teaching those things are a very special treat, especially to watch somebody who's been not so successful in growing and help them shape it into the desired effect that they want. There's a stewardship that is untouchable in the sense it's just a wonderful feeling to teach.
Etienne FontanIt's another thing to teach and watch something grow with that knowledge, right? That is, is That empowerment, when you see that instilled in a veteran, you can also see that torch that's lit because they also want to now carry that torch, but also light that torch for somebody else in their darkness and bring them into that light. Because I've seen that multiple times when people are in very dark places and just that camaraderie of here, help, come help me with this.
Etienne FontanAnd then watching them grow through that is an amazing feeling and sensation. I hope everybody can experience because learning is very humbling, but teaching is even more humbling.
SpeakerI agree. And I'm not here to bash the alcohol industry, but I think I'll do that for you, Terry.
Etienne FontanI'll do it, too.
SpeakerBut I think that more veterans should switch to cannabis and stay off the alcohol. I think it's a lot better for them. So that's one thing I definitely preach is off the alcohol and onto the cannabis.
Etienne FontanYeah, it's a harm reduction in our level in a way that, you know, once they experience, once you experience the no hangover, oh, oh, oh, yeah, that's an amazing sensation, you know, because most of us in the military, we camaraderize in a bad way, especially around alcohol. We have a bad, let's out drink each other. Let's, you know, really get into the drinking games. And I've seen absolutely, dumb stupidity around alcohol and very much things that would get us arrested as compared to of course you know doing cannabis but of course you can't smoke currently so that's one of the things that we're working on is Service members, if you're allowed to drink and go home after service, you should be able to do the same with cannabis.
Etienne FontanI agree. 100%. If you can have a Class 6 store on post that sells alcohol tax-free, you should do the same thing for cannabis, in my opinion, and have access to it. Because honestly... as a nasty girl back in 1989 after a two-weeker my unit ncos got all got around a large circle all took our tops off and then uh because i was invited to it and then they were told to light them and pass them to the left and then about six guys lit joints and passed them to the left And we all smoked them.
Etienne FontanAnd you know what? The next day there was a urinalysis and all the NCOs were called. And for some reason, we all popped clean. So it was very amazing that there are... We're inroads and friendlies throughout service. But of course, I know a lot of that has changed. But I will say this. I did score hashish in Saudi Arabia before I went to the front lines. And so I did have Moroccan, I mean, pardon me, Lebanese blonde that was in red that was in my boots.
Etienne FontanSo when I got it, I got it on KP duty. Because we had the Saudis served our food, but we had to actually spoon it. And behind the scenes, there was a very robust black market for American hundred dollar bills. So if you could get American hundred dollar bills to these guys, they would do pretty much everything. So first day I was like, Hashish. And the guy's like, puts his hands over his ears.
Etienne FontanHe's like, no, no, no, no, no, no, no, no, no, no, no. I was like, oh, that's what they told you to do. He's like, yes, we're to put our hands over our ears if we hear the word hashish. I was like, okay, all right. So I had traded a couple of hundred dollars. I got some DNRs with Saddam Hussein's face on them and shit like that.
Etienne FontanAnd he wanted more hundred dollar bills. So that night I went to the barracks and got as many hundred dollar bills as I could coerce. And the next day went in fanning these hundred dollar bills. And he was just... Oh, yes. I was like, oh, no. Sorry. I popped it away in my pocket. I was like, has she? He's like, ah, he got really mad at me.
Etienne FontanAnd then eventually he's like, OK. I gave him $20 and he came back with these three slats. They're about yay. And I immediately went to the latrine and carved them down and put them inside the lining of my boots. And so I would just take off a little chip, squeeze it into a little, because it was very good Lebanese. I would roll it into a little snake and then I would slide that tip of that snake right into my Marlboros or my camels.
Etienne FontanAnd then I'd do my 500 paces back because you can't smoke around artillery because there's a lot of gunpowder. You don't want a boom boom. And then, yeah, I'd smoke my cigarettes. And then people were like, yo, Fontaine, why do your cigarettes last longer than mine? I don't know. Maybe it's the humidity. I put a little water in.
BubblemanMaybe it's the three grams of hash I have jammed in among the quarter gram of fucking tobacco.
Etienne FontanI know. No, what's fucked up is Terry and Michael, the guys were so hard up looking for weed that they had heard from a friend of theirs. Oh, no, there's their brother that was in jail that they could take crest toothpaste and tea leaves and mix them together and smoke them and get high off of it. And they tried it. And of course, it didn't get them high in there.
Etienne FontanI bet you they had incredibly fresh breath, though.
Etienne FontanMinty tobacco fresh. Yes.
BubblemanJesus Louise.
Etienne FontanThe menthol you don't want. So, you know, there's a culture of cannabis inside the military, but it's got to be stopped hidden. It has to be brought out forward. Now, even I, I mean, before we left, before I got activated, when we went on our two weeks, I made brownies, brought brownies with me because, you know, you don't have to have the highest IQ to be a gun bunny in artillery.
Etienne FontanYou don't. You're lifting a large round, putting a fuse onto it, putting it into a tube, putting a big thing of gunpowder right behind it, closing this thing, putting a little bullet, well, a little charge, and then you pull it and boom. So not a lot of really thinking. Everything is numbers and dialed in. So, you know, getting high and hanging around is probably better for artillerymen than just hanging around.
SpeakerUnless you're setting a fuse timer.
SpeakerSo there you go, Marcus.
Etienne FontanYou wanted some discussion with veterans and military? There you go, buddy.
BubblemanWell, you know, I thought it would be nice for you guys to know each other. You're both like actively involved in promoting cannabis.
Etienne FontanWell, Michael, I want to ask Michael, what do you do in cannabis?
Michael BealeI'm working with Drew and creating an AI program Derived command and control platform.
Etienne FontanNice. And what got you into that? Were you just into programming originally or you just thought it was a neat idea? Drew came with you and was like, yo, bud, let's try this shit. I mean, how'd it go?
Michael BealeYeah. So so I created a platform going back to like 2008. And it was for cable communication companies, right? And so essentially it tracked assets, but it tracked assets. Like at one point I was tracking about 250 million assets every single day. You know, so it's just, but I did it in a way that weaponized
Michael BealeAll right. Thank you so much for joining us.
Michael BealeAnd so I developed lots of programs and befriended lots of great people, made a lot of heroes out of a lot of people, saved millions and millions of dollars for these big companies. And then, you know, just kept cruising. One of the gentlemen I worked with named Rob Marcellus, he was one of always the first adopters to my ideas, and he would just crush it. So finally, he was just like, you know what, I want to come work with you.
Michael BealeThat happened. And that's how I got into cannabis. So I got the call from Rob. It's like, listen, my brother-in-law has this farm out here in Oklahoma. He goes, could you do what you did in the communications world to cannabis? And I'm just like, well, shit, man, let's try it. So two years, two years, we created cannabis. Some of the most batshit crazy data modeling, AI, AI future-proofed.
Michael BealeAnd I got introduced to Drew. Immediately fell in love with his innovative spirit, his entrepreneurial acumen. He's also just a really cool, chill dude. I mean, he leads a lot of people, right? And he does that with grace. He does that with honor. I really just, I really just, he has a really just, he just gets so many things right that he probably takes for granted. But I saw just the culture to work with him.
Michael BealeAnd we've been working at risk now on this thing. I mean, I've been funding the thing with my dev team. But, you know, he shows up two or three times a week. We talk four or five times a week. We've just been married to this passion project and now it's done. It's done. And that's why we're kind of here just kind of let the world know that what we've been doing quietly behind the scenes, you know, meanwhile, you know, we're, we're creating our own brand.
Michael BealeAnd we're, we're looking to get our own farm in Minnesota here. So all of this is one big plan. But it's starting to come together. So yeah, that's how I'm involved with all this.
SpeakerYeah, he's, uh, I'm, uh, gonna rope Michael into the whole rodeo we've all been riding for a while. We're, uh, pretty, uh, deep into getting a farm going in, in Minnesota, uh, that we're doing. My buddy Travis, uh, that I knew from the mountains, uh, Colorado was my neighbor up there. And, uh, yeah, we're gonna make it happen. So, uh, Mike's gonna be, uh, our partner in that venture as well.
SpeakerSo that's been... Exciting journey, but he's about to be right up in the middle of it.
Etienne FontanWell, Michael, how did you come to cannabis originally? Were you ever a user of cannabis or did you just come through it via technology?
Michael BealeJust really technology. I think, you know, being out here in California, you know, we got amazing parties and people will bring in the gummies and that kind of stuff. Never smoked, right? Yeah, I'm a long distance athlete. So anything going into my lungs, Just just terrifies me. You know, it just it just doesn't feel natural. Drew says he's going to break that habit, but You know, I've done the gummies and I think I've had an experience or two, but probably nothing as profound, right, as what I know the Drew experience is.
Michael BealeBecause, you know, I go to MJ BizCon with them and, you know, I drive them to Bucca for a 20,000 calorie meal, you know, after the convention. And I see how chill and how much they enjoy it. But yeah, I've just never looked for that other, that one more thing, if that makes sense.
BubblemanWell, it's there for you when you need it.
Michael BealeThere you go. There you go. My mind is open. Always will be.
BubblemanYeah.
BubblemanThat is too bad. Lethal speed. It is too bad. It's definitely part that makes you wonder why they don't take better care of their veterans. In the US, but somehow something to do with war, veterans, camaraderie, a certain percentage of veterans come back with this highly tuned empathy for their fellow brothers and sisters and just endlessly make sure they have their back. So I definitely see that as a pattern.
BubblemanNot sure where that's coming from, but.
Etienne FontanIt comes from, I think, a great deal of, well, for me, it comes from shame and killing people. You know, nothing teaches you peace like war. Once you've experienced it, and once you've seen even the most gung-ho motherfucker when you're sitting there on the front lines, it's terrified. They're scared shitless. I've watched more men who were not cigarette smokers turn into cigarette smokers in a very quick turnaround time because you go from, oh, shit's cool to, oh, shit, I could be dead next week.
Etienne FontanAnd that becomes a reality when you're definitely on the front lines. And then when you're in the shit... It's just a series of just trying to stay alive. You go through a great deal of training. In fact, my training was harder than my combat. And that's why they train us so hard is because when you get to combat, It has to be a natural flow state. So the same way that you're with grows, we are with what we did in the military, but you do that with a whole bunch of people.
Etienne FontanAnd you go through that together and you come out of that. And why it's a brotherhood and a sisterhood is because you come through something together that you don't experience with your friends or family. And you hope to never have your friends and family. And if you're... Friends, if you're watching this, your friends and family have gone through that. I'm sorry, you don't deserve that, that Jesus Christ, that's fucked up.
Etienne FontanBut at the same time, we veterans, you know, we have to figure out how to navigate the realities of killing people, of killing men, women, and children. And you see that carnage. I physically sat there and ate right next to body parts I couldn't identify. And that's fucking ugly, heinous shit. And once you've seen that and you've been in that, you don't want anybody to experience that if you're an empathetic human.
Etienne FontanYou don't want to put your child through that. You wouldn't want to put your friend through that. So when you survive that... It's hard to explain that. And that's why, again, I was so fucked up because I went thinking I was fine when I came back to standing right next to my best friends. And I thought they were strangers. I fought for them to come back home to them.
Etienne FontanAnd I was looking right at them and they were a complete stranger to me. And now you have to navigate those feelings and emotions and that disassociation and bringing your families back to life because Terry Michael and I back then, our life expectancy, especially in artillery by Eastern European standards was 90 seconds.
Michael BealeYep. Yep.
Etienne Fontan90 seconds. That means we're to fire our first rounds and then be vaporized. Correct, gentlemen? I'm not incorrect in that statement, right? I just want everybody, they can't all see you on the screen. So that's, you know, that's a reality that, you know, no one should have to feel, but we have to navigate those emotions. And not only that, our government doesn't help us with any of that.
Etienne FontanYou're given kind of an outreach for help. But at that time, you just want to go home. You want to get away. You just want to be with your family. You want to get away from that uniform and what you had to do. And coming home from that is a whole series of messed up that we are not helped and guided through. And I'm very thankful I had my battle buddy had us is His aunt had a horse farm, and I was able to work on a horse farm after, because I had a hard time caring about humans.
Etienne FontanAnd once you've killed people and dispatched them, It becomes a rush. And you see people who get addicted to the rush of killing people. I didn't like it. I felt great shame and great horror in killing fellow human beings. I say it openly and honestly, but I can because this is 30 plus years down the line. I had a hard time saying that because when I left, everybody said, hey, I hope you come back in one piece.
Etienne FontanAnd you know what they didn't prepare me for? When I came back and the first question off everybody's mind, 99% of people was, so did you kill anybody?
Etienne FontanThey don't tell you how to deal with that one. You know, what do I have to say? Yes, every time. Do I just not answer? Do I just ignore it? Because now you confront me with, now when you say that, you don't understand that you triggered the faces of the people I've killed. They live in my memory. I see them before my eyes. I see their bodies, what's left of them.
Etienne FontanBecause we were on artillery and we rolled through where we would destroy. And let me tell you, it's ugly. It smells awful. It smelled so bad. It shut off my sense of smell for nearly a decade. Okay.
SpeakerIt was a smell. That's for sure.
Michael BealeYeah. I was seven core main. So we, uh, you know, we were the Hail Mary essentially. So, Very familiar. For some reason, I think, I don't know, maybe I got what I signed up for, right? I just didn't expect the equipment to be so piss poor, right? I think that was the failing, because my training was there. I did everything right. But so everyone that doesn't know, the way it's called a mop suit, the way the mop suits work back then, They're so superior now, but it's basically a charcoal lined outfit.
Michael BealeIn fact, you know what I did? I took my mop suit, the BDU mop suit, and I got a big old SmartGrow. This is such a badass looking jacket, but a big old SmartGrow logo on it. It's probably the most fashionable SmartGrow jacket I ever have. But what happens is you break it out of the bag so it's vacuum sealed. You put it on. And immediately, of course, you know, it's hot, it's humid.
Michael BealeSo what's happening? All that charcoal is being absorbed by your sweat. Okay. And that's the only thing that really, really makes a mop suit work because chemical hits that, of course, the charcoal absorbs it. And then you're immediately put into a casualty situation and you're backing away as fast as you can. So if you live in that mop suit and it's raining, you're digging, you know, you're living in, you know, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman, Andrew Berman,
Michael BealeYou know, there's absolutely, this time we know there's chemical agent. You know you're dead. So you go through that trauma. Or the worst time is I broke out brand new filters for my gas mask. And this is where, you know, you put these things in and they were concrete. These things were probably about 430 years old. And meanwhile, the deuce and a half was supposed to be the truck that told us that there was gas or there was a gas attack.
Michael BealeSo this is like three o'clock in the morning. And, but there wasn't any air in the tank. So guys, you can't, it's an air horn. So we're hearing this, this crappy little horn, this beep, beep, beep. And then finally it would diminish because it didn't have enough air. So they had to run the truck for like 10 minutes. Meanwhile, You know, it was a real gas attack.
Michael BealeSo I put on, I get all kitted up and I couldn't breathe because my fricking filters were basically concrete. So for about four hours, for about four hours, I had to learn to take two or three breaths a minute. Until finally the humidity kind of opened it up, but it was like 45 minutes. So I got buddies that do all kinds of stuff like scuba diving and tell you what, man, when it comes to breathing, I really like breathing.
Michael BealeThank God I didn't have panic attacks or anything. For some reason, I processed everything really well. And that's what that's why I think I'm really held back to. I'd love to help you guys, you know, in any way I can with with the veterans that are out there right now, because I dodged all the mental bullets for whatever reason. I don't know why I did. But I did.
Michael BealeBut I do have friends that have, because I'm old enough now to have kids that could have gone to war and they're dying. They're killing themselves off like crazy right now. So that's a real stat, man. That's real. And I think I'm not even going to compare the situation I was put in to the dudes that went to like Afghanistan and Iraq. Those guys are just a whole nother level of just freaking hurt and pain, man.
Michael BealeI just can't even imagine. So I salute those guys. And those are the guys that I think probably need a lot of help right now from other veterans like us.
Etienne FontanAnd that's what we're trying. That's why we're reaching those hands out because too many of our brothers and sisters come to us with just lost another one, just lost another one.
Michael BealeThe stats are, it's a stat. It's a freaking stat, man. That's what it is now. It's just like, well, there's like 40 or 50,000 people that are in Vietnam. And how many, how many are dying weekly right now? It's like, what, like 10,000 or something?
Etienne FontanIt's way too many.
Michael BealeYeah.
Etienne FontanBut that's why we do these outreaches. This is why we we try to educate others, especially our veterans, because there isn't that type of education and the VA doesn't have it. So that's why We've been very vocal about it. We were at the UN. We're working at the United Nations to try to stop. We got word this week another person was executed in Singapore for a drug deal.
Etienne FontanAnd we are finding a great voice at the international level. And a lot of the leaders and diplomats listen to us because of our experience, as well as our wish for peace. We worked with Ukraine last year and helped them with their medical cannabis laws as well as their allowance for PTSD after. So the work's never done, you know, gentlemen. And one of the things that we have found is working with other veterans and helping others helps us with our PTSD because we're stepping out of ourselves and helping others and helping others feels good.
Etienne FontanAnd feeling good feels good. We like feeling good. So yeah, thank you for your service, Michael and Terry. And much respect and thank you for stepping outside of self to also help fellow veterans as well. There's not enough of us doing this. My group is not a nonprofit. We're a working group. So we don't have Dues, hierarchy, or headquarters. Because I just can't spend my days hunting money.
Etienne FontanIt's just one of those things I just have a hard time doing. But strategizing and if there's other veterans who are interested in working alongside of us, you can reach out to me, atn420 at gmail.com or veteransactioncouncil at gmail.com. All one veteransactioncouncil at gmail.com. And we meet weekly. We're working groups. So we meet on Mondays and Wednesdays. For two hours. And we're working on a series of FOIA requests right now.
Etienne FontanWe put out a Freedom of Information Act request to the VA and they came back with about 1500 pages of some very interesting information about cannabis that We're going to be doing a series about 10 articles on from the Directive 1315, which allows veterans to talk with their doctors about it. We're actually going to be giving them praise because the VA has been educating their doctors about Directive 1315 and what that is so that none of our veterans can be made to feel the shame that I was now I was able to take that shame from being removed from the VA facilities and I channeled them into the business I have, which is Berkeley Patients Group.
Etienne FontanWe're the oldest medical cannabis dispensary in the United States. We're in our 26th year going on 27 of providing cannabis directly to patients and not waiting around for it.
Michael BealeAre you able to get, what kind of feedback do you get from your From your patients. Is that something you collect?
Etienne FontanOh, we have, we've had various studies. The first study was done by Dr. Amanda Ryman out of Berkeley Patients Group. And that study was replicated around the world, specifically around alcohol use and cannabis. So we have opened our doors to various doctors and researchers because of the various types of patients that we have from cancer and AIDS and pretty much every type of ailment. So Thank you so much for joining us today.
Michael BealeSo I think that's the extension of kind of like so where we're at right now. Maybe I should show like the quality planning. So we have The ability to take any genetic, right, and then wrap it with the recipe. Okay. Okay. But then after the fact, okay, we're going to end up with a product and we're expecting this product to have these properties. Okay. So through all the quality engineers, we're going to hit that, right?
Michael BealeBut then after the fact, right, that's where that feedback loop is like, it's really important. Right, if it goes, if we're expecting this drug, right, because that's what it is now, let's look at it as a drug, to be prescribed for this effect, did it achieve the result?
Etienne FontanYep, and the result is what we're searching for, because it helps people arrive there and give them a goal. And having goals, especially when you're going through hard and tough times, Goals can mean the difference between life and death for some people.
Michael BealeWould you want to see what that looks like? The quality of what we've been working on for the last five years? I love looking at stuff. Show and tell. Okay. Drew, do you want to speak to some of this? Let me pull it back up here.
Michael BealeSure. See if I'm on the right place here. Yeah, I think I am. That's a Q&A. This, I think, is something that we should probably cover.
Michael BealeSo first, seed to sale compliance.
Michael BealeSo we're fully integrated with metric across every single mandatory touchpoint. um so again it's kind of like a distraction to be honest with you just think about i mean we want we know what we need to do to get the job done but then right we do need to kiss the ring and make sure we have compliance so by hyper focusing on this we can now Take it out of the equation and actually put you back into growing versus chasing your tail with federal compliance.
Michael BealeSo all this works via a phone app that every person on the farm uses. So we can track every single thing that's happening from serialization. And it's not draconian. We're not trying to be massive taskmasters here. What we're doing is simply harmonizing all of the labor efficiently. And if someone is struggling with their task and someone has gotten finished with their task sooner, it'll actually reroute them.
Michael BealeSo it efficiently, again, it fosters kind of like a team mentality, but it does it organically. So it's pretty slick how it works. So we have routines. We can create custom routines, verify supplies, doesn't matter. All of that then goes onto a timeline for execution. So here's the actual timeline, all the various different crops from projection all the way down into finished good inventory. We can look detailed over time, right?
Michael BealeAnd see what crops win and where all the way back through time. We can actually drill a particular crop and actually look at its health. If you claim you're gonna do 2000 plants, how many actually went to finished good inventory? We can, all of the work that gets generated, right? Falls into a big, long PEZ dispenser. So you can actually have command and control across many farms and actually seeing all the wonderful people doing all the wonderful work efficiently.
Michael BealeIf something goes wrong, it's elevated to an alert. This could, this includes We're going to go ahead and get started in about a minute.
Michael BealeThen finally, at the very top, top tier, we have all the seed to sale and compliance. So if something bad is happening down below, eventually we have to confirm, we have to close the loop, right? And make sure that we actually solve the problem or we're validating compliance moves with the seed to sale software, right? And then kind of like back here, it's just kind of like the SOP itself, right?
Michael BealeAnd I think one thing we should talk about if it's, If it's relevant, we should talk about the captive insurance play on this too a little bit. But the whole thing here is you come up with a quality plan. And this quality plan is all of the phases. It's all of the metrics. So really, only thing you need to do to then execute is you need to choose your strains, you need to choose your room, and when you actually want to, when you want that harvest to be done, right?
Michael BealeSo we allow you to target Mark Benthien, M.D. : There the a result so maybe it's it's dry it's it's wet way right or maybe it's harvest so if I want to harvest on this particular day. Mark Benthien, M.D. : it's going to backfill everything for you it's going to generate all of the work for you it's going to generate all the commodities required for you and it's even going to post that in the marketplace.
Michael BealeMark Benthien, M.D. : So. Here's all the various different metric plans. Here's all the various different strains, you name it, all the various different phases and routines. So it really is just a very structured way to repeat, just do a lot of work with a very little effort.
BubblemanI like the accountability part of it. Being able to track back where mistakes were made, how long they were made for, how, you know, like just the accountability aspect of like, let's just quicker learning, right? With cannabis, it's so easy to fuck it up. You can do everything right for two months and then just have a mild four or five day fuckery and affect everything in a big way.
BubblemanYeah. You know, you know, It would be neat to be able to buy cannabis with the metrics attached to how it was grown. You know how you can do a Carfax on your used car and find out how many accidents it's been in? It'd be pretty cool if people had problems with their crops. Well, maybe that crop shouldn't be sold for the same price as the product usually does.
BubblemanMaybe there's an information data point in there that says,
Etienne FontanOh, you know what?
BubblemanWe had the lights kind of turned off for four days on this particular crop. It was a little bit of a affected things a little bit. It's being sold a little bit cheaper. Be interesting information to know.
Michael BealeIt's also just risk. So if you can, I think that that's the other thing that we wanted to attack is OK, so we know shit happens. OK, cool. But now how do we mitigate that? Right. So if we know typically we're going to blow up 2000 plants a year, you know, the fail to thrive. We actually have a strategy to help mitigate what that looks like, at least domestically here in the United States.
Michael BealeWe came up with a an insurance company. And we basically implement something called captive insurance. So what that is, is I would set up an insurance company. In fact, we'll do it for our grow. And I'll look at all the risk, all those paper cuts you were talking about, right? And then we'll go to an actuary and say, hey, this is all the crap that could happen in my farm.
Michael BealeWhat is insurable? And it'll turn around and say, okay, well, you have $2.5 million of risk
Michael BealeSo what we're going to do is we're going to set up an insurance policy based off of that validated risk profile. And now it's my job now as the cultivator, I'm going to take my revenue and now I need to fund my captive.
Michael BealeOkay, so what's happening is two things. Number one, all my revenue is going into the captive that I own. So, and then that captive that my insurance company bills my business for that policy. So guess what's not on my balance sheet anymore? Revenue.
Michael BealeI'm pretty sure you guys could connect the dots when that happens. So if there's no revenue, it can't be taxed. It's all up inside the captive. Now that it's in the captive, if there is a fail to thrive, if or if you lose somebody or if a piece of equipment goes out, it's actually that money comes back down before it's taxed because you're now paying off that asset or you're covering that loss dollar for dollar.
BubblemanWow. It's like you're putting the plants in an LLC and they're protected from being sued.
SpeakerIt's yeah exactly and you know uh like the the system's automating those things that happen right so let's just say consistently a low water event has shown to decrease your yield by 10 right we see that event happen we can actually monetize that event and you know And the system does an automated claim against that event, you know, for a provable amount.
Etienne FontanIf said insurance company would accept said situation. I know you did it as its own hypothetical, which is, you know, a great to, you know, that's that's a great addition, especially to those legal producers, because, you know, as we know, it's called farming, not harvesting. Right. So, you know, there's all kinds of things that can happen on the way to the finished product, not to mention all the fucked up shit that can happen with your finished product.
Etienne FontanYou know, until it actually is a product going out the door. So it's a whole series of challenges that these legal markets have opened up that, you know, eventually insurance companies are going to play by because these will, you know, I guess in Canada, they are real agricultural crop, whereas here in America, that's not the case yet. It will be in a matter of time, but You know, this type of forethinking is helpful because, you know, as I've told people, there's no songs about farming, only laments.
Etienne FontanBecause farming's hard, you know, and there's no guaranteed success. And with cannabis, and once you've grown cannabis enough, and you've grown it enough times, the chances of successes all depend on the little things, right? Yep.
Michael BealeWe're talking with some serious players in the insurance industry now. We're working on an idea. It's called captive as a deductible. So in other words, imagine that first layer. So it's like anything else. If you get a $500 deductible on your car, your insurance is going to cost this much. If it's $2,000 catastrophic, your insurance is going to cost this much. So if we put a captive insurance as that very first layer and then rise that up, then suddenly the bigger umbrella insurance is a lot more cost effective.
Michael BealeRight. Is that jiving? Totally. So really good ideas right now. Discussions are happening and we'll see if the bigger insurance companies will step in the ring with us. If that happens, again, that's just the sixth pillar to what we're offering here. This is an end to end. Um, platform from a buying union to a future selling market.
BubblemanHmm. Wow.
Etienne FontanAggregate the data. Will this have regional distribution centers and stuff like that all input? So it's all pretty much a one-stop shop.
SpeakerYeah. And that was one of my targets when we started putting this thing together, right, is we have so many different software platforms that we have to use in order to get the job done. Um, you know, everything's a different program, a different subscription. Um, let alone, most of those tools aren't very well built or, you know, for the user, most of the stuff is, you know, to support the state, you know, um, so it's metric compatible.
SpeakerYep. Yep. So having everything, uh, in, in one place and, uh, having, You know, all those requirements all be stored together, right? It eliminates, you know, duplicate entries. I have to enter the number here for this reason, and I have to enter it over here, you know, for another reason. Having all of that stuff aligned is a huge benefit.
Michael BealeSo every thing that metric demands you do happens seamlessly because we integrate the phone app integrates with metric directly from the floor. So we advise you don't even ever touch metric again, even through transfer manifest. We're using something called RPA, which stands for robotic process automation. So in our world, you fill out the transfer manifest of our world, and then you actually open up metric, and then it transcribes it in real time to the transfer manifest, right?
Michael BealeAnd creates it for you. So nothing's been not worked through and thought through and burned in when it comes to seed to sale.
Etienne FontanSo how does my business or any other business who is interested in this technology find you? Talk to Tim. Thomas.
SpeakerTerry. T3ag.com. Say that again. So it's T3ag.com. We're the sales arm of the AI program. So we're going to be handling all the demos and all that stuff for Smart Grow. Yeah, it was pretty interesting how this whole thing came together. I was reluctantly not going to go to MJBiz, but all of a sudden I got a ticket. I had a place to stay. I met Terry and Tim.
SpeakerWe hung out with Drew. We all started talking and I'm always looking for a consistent income flow. And we thought, man, we know enough people, along with Drew's technology, that we can create a group where we have proven components, whether it be lights, AI systems, cocoa, organic fertilizers, the whole thing from, you know, from any kind of business, we can take any cannabis business from where they are to a better state.
SpeakerAnd this was all due to economics. Investors happen to be there all at the same time. And we've been on constant calls every week or every couple of weeks for the last few months, pulling it all together. And, you know, for me, I'm a full organic guy, but I'm always willing to learn. Same with computers. Back in the day, we used to just go put our finger in the air and travel 300 miles into Baja, hoping that there was waves.
SpeakerBut even in the DOS days, We had a lot of computers back in the 80s, in the early 90s. We could start to track it. NOAA had their pixelated maps that would go up, and we knew that it took X amount of days to get to this spot in Mexico from the northern hemisphere, from Alaska, up in that area, these storms. And then the same for the southern hemisphere.
SpeakerWe could plan out trips to some sort of accuracy. We figure that. So I've always been open to new technology. You know, once you pull the genie out of the bottle, it's impossible to put it back. Same like thing has happened with cannabis and same thing has happened with AI. So I kind of embrace AI. It's helped me out in a lot of different ways of keeping track of things, organizing things.
SpeakerSo, it made a lot of sense.
BubblemanYour mic is cutting out a tiny little bit. Not cutting out completely, but it just sounds like your voice is getting quieter. I was able to hear what you were saying, and I'm sure everyone else was, but...
SpeakerOkay, Alan, I think I... Yeah, I think I'm in my car. I'm at the Gray Area in Portland. They have a little Sunday market that I attend, slinging my rolling papers, but... Nice. Yeah, so I met these guys, and we've been meeting and pulling together, and You know, along with the hippos and their genetics and Tim will talk a little bit about their genetics and how he's working with the tissue culture lab and they're cleaning up their genetics and they're going to be sending out clones.
SpeakerSo, you know, if you guys need any, you're going to get in touch with us if you want to learn more about SmartGrow and we have a bunch of other options too. So I'm going to hand the mic to Tim and let him talk a little bit about the different Um, equipment that he's brought in and we can go from there and the genetics and the humble hippos plan for getting good, clean genetics out there to everybody.
Tim PeytonYeah, we touched on it briefly. Um, We teamed up with a group down in Florida. They're a 40-year-old tissue culture company, third generation, 180 acres. They supply Disneyland and Disney World with all their annuals and their flowers around the park. So they really know what they're doing. They've just stepped into cannabis. They brought our group in. As well as Harry Palms from Bloom Seed Company and John from Green Bodie.
Tim PeytonThey want us to set up a hollow breeders type of program within their tissue culture company to shoot out clean genetics everywhere.
BubblemanSo mainly initiation or also initiation and multiplication? Like, are they selling plantlets? Are they just initiating, cleaning the plants, making mothers and then selling clones like in a nursery?
Tim PeytonSo, yeah, what you would receive from us is a hermetically sealed clamshell with how many ever clones rooted in a root in a rockwell cube. So it's not babies in a tube, but they're rooted rockwell cubes. Super healthy.
BubblemanSo question though, are you multiplying them through tissue culture?
Tim PeytonYes.
BubblemanOkay. Okay. That's a, that's makes it harder. Like it's multiplication is a hard, one of the hard parts.
Tim PeytonThat's the slow part. So that's, you know, we're building our library now. I think we're up to 50 or 60 that they're moving through. Then there's 20 more behind that and 20 more behind that. We kind of have to trickle them through. Um, But that is the slow portion is them multiplying. He wants to get to 700. Once we get to 700, we're able to send those out and he duplicates from there.
BubblemanI worked with a tissue culture company for a little while with this guy, Dr. Shma Sabayat, who is a tissue culture scientist now for SIGRA. But prior to them, he worked for JTR nurseries in Washington and he did a lot of, he did some bamboo IP and I believe he was the one that created the dominant shoot IP for raspberries. And I got to spend a little time with him and go visit him in his lab and learn some things for him.
BubblemanAnd I definitely found like, I felt like at the end of it all, I was like, if I did tissue culture, I think I would just do the initiation part. You know, like the first part of cleaning the plants out so they got rid of the bacteria and the fungi and the viruses. But yeah, it was complicated. It's not just a simple thing. There's definitely, you can cause all sorts of chaos if you do it incorrectly is what I really learned in particular with Hoplite and Viroid.
BubblemanIt's cool that you guys are doing that. I love the way as well as the easy to maintain a large population using like liquid nitrogen and Thank you so much for joining us.
BubblemanYou know, a hall of breeders, as you said. For me, a hall of breeders would be, I'd love the hall of breeders. Then I'd love the subtext of the full melt genetics, i.e. the genetics that can be expressed into a full melt genetics.
BubblemanI love that idea. Back about 25 years ago, I thought it was a good idea. I was gonna start like a seed bank. I wasn't gonna necessarily breed or grow, but I just was like, I'm making hash with all my friends. Thanks for watching.
BubblemanThat was for like stamping envelopes at the end. And it was almost not embroidered, but embossed into the paper, like a texture that you could feel with your fingers that said full melt genetics while That company never happened. And that was basically because we all got pretty freaked out right after the DEA showed up here and took Mark Emery away. That shit was like, what? Like, holy shit, did that just happen?
BubblemanIt was legitimately pretty trippy the way it panned out. And then obviously it took some years, but they eventually extradited him to the US to serve Some years in a federal penitentiary for selling seeds. And I was just like, I'll just hold off on that idea. Like maybe just focus on the bags and some other things. But shout out to you guys for sure. My first genetics from Mark.
BubblemanYeah. Really? Yes. Tell me that story.
Tim PeytonEarly 90s.
BubblemanFucking A.
Tim PeytonBefore we flew up.
BubblemanSo hempy C original on the other side of where everything is on the pot block today. Yep. Okay, that's OG. 94? 94. Fuck, that's super OG, dude. I used to go there in 94. That's before I moved to BC. That's when Hillary Black and Shell worked behind the counter and Jeremy. They were the, I still know those people that worked for Mark originally. And then there was his manager, Dana, this dreadlocked girl.
BubblemanBut that's so cool that you went there. You went personally or had buddies go?
Tim PeytonWent personally. Flew up because back then you couldn't get seeds unless you shipped it over to Europe and then you had to sit there. Well, I wanted a large stock of seeds and I wasn't about to spend that kind of money. I wanted them put in my hand. I wanted to sit down with the person. Mark had a huge catalog that we went through and I told him what I was looking for and I agreed with every recommendation up till Big Bud.
Tim PeytonHe sold me Big Bud and I wish I'd have never bought Big Bud. Okay, no shit. That's hilarious.
BubblemanBut hey, if he missed on one and nailed it on a bunch of others. You live, you learn, right? Nailed the others. You know the bottom line is people don't really understand because you know you bring up that guy's name and people have all sorts of different things they want to say nowadays but back then there just weren't a lot of people willing to put their money where their mouth is in in a place that like you know people could say oh vancouver was so cool they just let it go it's like well no listen nobody knew how cool it was until mark stop started pushing so hard In all directions, just pushing the boundaries to the point where it was like, holy shit, like.
Etienne FontanWell, they prosecuted for high times, right? And that's why he started his own magazine because of the whole freedom of speech thing, because, you know, they were totally not even allowing that discussion to happen in Canada.
BubblemanSo he did the book thing, I believe, was his second foray in civil disobedience. Right. And I could be wrong. His first was when they would go on strike in Ontario, in Toronto, the garbage men would go on strike. And Mark just thought that was absurd. So he would like rent trucks and hire people and just have the garbage be picked up. And people were like the truckers themselves were like super upset about it, like scams.
BubblemanAnd Mark was just like, it's dangerous. You can't just leave the garbage out. Like people will get sick. Like it's a public, it's a health thing. It's not, you have to figure out a different. So that was kind of his first one. Then he did the bookshop and brought all the magazines, High Times being one, but many others that he wasn't supposed to sell, right? They were on the list of like, oh, you're not allowed to sell that.
BubblemanAnd he's like, you can't tell me what books I can and can't sell. But when he came and did the seeds and everyone can have an opinion on Mark, and I'm not here to share mine or really hear about others, but I am here to say what he was doing It was unbelievable. It really was an unbelievable thing. And how many people from all over the world came to buy those seeds.
BubblemanIt really brought the community of people who were making seeds together, because you just had no idea. And then Mark also was very much like the people who preceded him. Thank you so much for joining us today.
BubblemanI just didn't see it. He was the equivalent of all of Amsterdam. You go to Amsterdam, you could meet all these different people. But in Vancouver, it was just Mark. Eventually it became others and they all figured out, oh, if we set up shops around here, like we'll sell seeds too. But for a good while, it was just Mark. It was absolutely bonkers. And I talked about it recently, how much of the money he was making back then.
BubblemanI mean, don't get me wrong. He would pay for people's court cases that were Americans that got busted, that bought seeds from him. He'd be like, oh, here's 10 grand or 20 grand or 30 grand. But also he funded the entire activism wing of cannabis in Vancouver. Like it was all just like funded by You know, Mark and the seed business. So it was kind of surreal to have that sort of caliber of a bar set because he was so successful selling seeds.
BubblemanWell, he had a seed catalog with a little magazine attached.
Etienne FontanYeah, well, he did. That helped promote it, right? Because every head shop in the world would carry the magazine and then they would see, oh, there's seeds in here.
BubblemanOh, 27 pages of seeds.
Etienne FontanLiterally like 30 pages of just people. I mean, if you have not had it in your hand and looked at the sheer amount, he had everything and then all kinds of new things you'd never heard of. So the curiosity of the cat, you know, I don't know if the satisfaction brought it back, but there's a lot of curiosity because there were so many now new names and access because, again, very limited back then, folks.
Etienne FontanThere was only a few seed companies and you physically, as Tim said, had to go there to get Thank you for joining us.
Etienne FontanTim is speaking the truth there. The sheer expense of buying a whole bunch of seeds. I mean, you're talking, you know, a couple hundred dollars back then just for five or six seeds of something, much less a 10 pack or, you know, and you have to buy in bulk. You can see how that quickly means that, you know, you're just buying a few and you're going to have to come back and make mothers and then clone those and clone those, you know, and that takes time and space as opposed to buying bulk, which.
Etienne FontanYou know, he became quickly, Mark became the quick bulk guy too, because the Dutch guys couldn't move bulk like that. You know, right, Marcus? I mean, on top of that, you know, he was packaging and bringing in those seeds and shipping them all over the place and that he was able to do that. Everybody was like, how did he get away with that? How did he get away with it for so long?
Etienne FontanSo do you think like the, The Canadian government just wasn't paying attention or because a lot of seeds went out
BubblemanThey just, it just wasn't like, who fucking cares? We were growing hemp legally. We were like, we're Canada. Like no one was paying enough attention to it. I'll tell you when it all really, the shit started hitting the fan was when the DEA had a big event here. Keep in mind the DEA were investing money in Canada. They were buying gas and renting choppers and, you know, for finding cannabis, for cannabis eradication programs.
BubblemanThe DEA funded Canada for years. With money they stole from Americans that they busted. And it was a vicious cycle. And they knew that lots of cannabis was being grown up here. I think at one point in time, it was kind of out of control. And they just couldn't control it anymore. And that's when the seeds really blew up. And tons of Americans in particular came up here, an enormous amount.
BubblemanTo buy seeds. And those seeds were just millions and millions and millions of dollars. And that money, you know, the way it flowed really like Like propped up the entire scene in Vancouver. It was amazing how hard it collapsed when Mark was extradited and sent to prison. It really was. I mean, don't get me wrong. Jodi did a great job. She kept cannabis culture alive with Jeremiah and Tia and the rest of the team.
BubblemanAnd they all had a play in it, but it was just nothing compared to when Mark was balling hard. I mean, Imagine you go to your PO box and there's 50 G's worth of money orders just stuffed into it and it's just overnight. You know?
SpeakerOkay.
BubblemanAnd that's not even to talk about guys like Tim who went up there and dropped G's just in a sitting. Like just like pop, like right on the table. Wablamo. Like so many, so many people. It was, I mean, when they busted him, they said that he had, that his seeds grew a million pounds of cannabis. Which was nerve wracking because that's the amount of cannabis that it's in the kingpin law.
BubblemanThat's the one that you can be executed for cannabis if you've sold like a million pounds, right? It's for like cartels and stuff. The law was supposed to be being passed for.
Etienne Fontan60,000 plants in the United States. Wow. Which is less than an acre, right?
Bubbleman60,000 plants.
Etienne FontanYeah, you're talking about a million per square, you know, if you're growing 300, 400 square meter, you grow, you know, a full hectare and stuff, you're well over that limit.
BubblemanNow, grow about 1500 kilos per acre of cannabis here. So if you wanted to grow a million pounds, it would be some acres.
SpeakerAnd grow about 72,000 cannabis plants a year.
Bubblemanon what's what's the like footage the canopy size that's that's taking up and how many flowering periods uh so it's about 13 000 square feet of production canopy there's some uh you know uh is it indoor yeah but it's still a quarter acre of space right uh
SpeakerBut yeah, 2,000 plants every 10 days. We pull about 36 a year.
BubblemanThat's a fair amount.
SpeakerBut it's crazy, you know, like that's well into that number of plants.
BubblemanYeah, yeah, absolutely. One of the groups I work with in Quebec has a monster indoor facility. They have like, I think they have... I want to say it's around 150,000 plants right now in the one grow. And they have greenhouse ceilings, even though it's an indoor facility with blackout, but they also have metal halide and high pressure sodium and LED. So they're just like, we just have everything.
SpeakerEvery kind of light.
BubblemanAll of the everything. Hey, whatever you're doing, there's a million different ways to do it to grow great resin. And that's kind of, you know, that's kind of the mission. I think as companies All of these things fall to the wayside of collapsing and going bankrupt because they didn't figure out the way to execute things properly. The ones that are left behind, which I think we're catching up to that time, at least here in Canada, which is a fairly mature federally legal market.
BubblemanI think it's been federally legal since 2017 or something recreationally here in Canada. And medically for many, many more years. But really, no matter what, like if you're in the medical market and then recreational becomes available to you, like a mass amount of those companies migrate over to recreational because it is really I think it's hard to deny if you're in business to do business. If you're in business to help, truly help, you'll always make less.
BubblemanIt's just the joy of integrity. The more you have of it, the less profit you get. It must be that money is connected to evil or something. I'm not sure. I don't know the answers. I just do know that the higher the integrity you put into things, I guess that's the trick. Trying to put the highest level of integrity into something and still making it so you don't have to pay for it out of pocket.
BubblemanYou guys feel that a little bit sometimes with technology or even your own inventions or even your own methods that you choose to do that sometimes it's like I had, for instance, I had a cafe. Before I had a cafe, I had a gallery. And I had the vapor bar and it was cool. And I was like, oh, I want to put like a little restaurant type of food thing in.
BubblemanAnd my buddy was like, well, what are you going to do, man? Are you going to do the Coca-Cola and the chips, you know, like what we've always gotten in the weed world? Just like give us the lowest caliber bunk fucking shit food or what are you going to do? And I was like, I took it as a challenge. I was like, no, actually. I'm going to do an all raw, vegan, organic, macrobiotically grown cafe, which I did.
BubblemanAnd let me tell you, it was of the highest integrity and of the lowest profit. It's not like I didn't have my regulars and it's not like people didn't want to come in and you got high off the food like truly people that weren't used to eating raw vegan organic food were literally getting high off of it and it was exceptional food I had a great chef come in and design the menu and there was like seven layer lasagna and they were just extra gassy right here not really it was exceptional man I mean I'm telling you it was great food but it was just such high integrity that it was like You know, the place next door just selling Cokes and donuts and like it's still there today.
Etienne FontanIt's real nutrition being absorbed by the body, which can be a high if your body is not used to having that, if you've been sustaining it on the Coca-Cola and that.
BubblemanI don't know. I just feel like humanity's nature is to consume bunk at a high level. Like I saw Bill Burr talking about it, the comedian. He had a whole thing on... I'm the basketball and why the women's basketball players weren't being paid the same amount as the men because they didn't have, he said, listen, all you women, you know, that you 28 million women a week that are watching the Kardashians.
BubblemanIf you just switched over and watch the WNBA, like they would blow up, they would be getting paid more. So it's like the same thing. Like we just can't not consume. It's like, sure, it would probably be better to watch a bunch of women working together to achieve a goal at a sports game than a bunch of women tear down themselves and others and produce the most inauthentic.
BubblemanBut there it is. There's more McDonald's than there are raw, vegan, organic cafes. So I guess it is what it is. I don't try to judge it.
BubblemanI just notice it show up in everything. Whatever that dichotomy is. I mean, it showed up in here earlier right away when you guys were talking about the AI and the methodologies and the, you could tell Josh was just like, this is not the reality I'm trying to promote. It's like, well, that's okay, dude. Like you can promote whatever reality you like. It is the reality we're talking about here on Ash Church today, however.
BubblemanBut there's always, yeah, there's always this sort of,
Etienne FontanWell, there's always fear around new tools, right? You know, how do you work the tool? How do you maximize the tool, right? And we've been, I mean, come on. I mean, science fiction and all that we've grown up has been based off of Look at this AI and keep an eye on it because you know they've given us more than enough ample examples of how it's gonna fucking destroy us but you're showing us other things and how it can actually help us be a useful tool as opposed to be you know used to it's you're gonna turn your garden against you and it's gonna attack you when you go in there and No, no, no.
Etienne FontanThis is basically helping, you know, with all the little things. And as gardeners know, it's a lot of little things. And if you miss one little thing, it can fuck up the whole program. You know, it's like if anybody ran aquaponics, right, you're running on, you're basically running a Ferrari all the time at high end. And if, you know, one pump goes out, oh, it's a whole series of cascading realities that Thank you so much for joining us.
Etienne FontanBecause they have to do that industrial agriculturally, it doesn't mean that's what's happening necessarily to the plant in itself. So, you know, I, you know, I look at everything and any type of new technology with this sort of skepticism, but, you know, it's just a growing tool, people. It's just helping you be better so that, you know, what is one thing a lot of my patients complain about?
Etienne FontanOh, I can't get access to this particular genetic. Why? Because people have a hard time growing it. Well, if you're able to Know how to optimize something, you know, and make it better, you know, then it's only going to make the outcome even better so that you get better quality product. I get better quality hash. And most importantly, those genetics that people can't grow now have a tool to help them depending on the environment.
Etienne FontanBecause as you know, you know, every grow room is different too. And it takes on average, you know, and it takes on average of two years to dial in a grow room, right? Does this technology will help you accelerate that learning curve potentially, question mark?
Michael BealeAbsolutely. It's cliche, but really what we're doing is we're looking for truth. That's all it comes down to. But fine, after you get the truth, what do you do with it, right? So go back to a standard quality engineering right now and just look at like the washing machine. That's a perfect example to where you have planned obsolescence now in washing machines. Your washing machine now will cost you 10 times as much and last maybe one tenth of its life cycle.
Michael BealeWhy did that happen? Because they found the truth, but then they weaponized it against the customer. So you see, it's just a tool. But once you find the truth, it's still going to be in your hands what you do with it. You want yield? You want shitty weed and yield? You can do that, right? You can do that. Or do you want to listen to your customers?
Michael BealeLike, if you have a true service heart, because that's why I was asking you about, you know, what's the feedback with the customers? Because that's the true extension, because those are the people that we need to touch.
Etienne FontanOh, they're there. In California, they're frustrated and angry because they're getting mass produced products that's over oxygenated and graded on a shelf that's been sitting there as opposed to what they were getting, which is fresh terpene, you know, small batch connoisseur grade cannabis. And now they're inundated with product that doesn't have nitrogen and You know, argon, you know, stabilizing the gas inside. So therefore, no matter what's happening due to bulk grows, you've got mass sitting in packages sitting on the shelves, right?
Etienne FontanSo that's a, you know, a degradation problem due to the public no longer trusting the product that's coming out from the producers.
Etienne FontanThank you for joining us.
Etienne FontanAnd then, you know, in limited productions in a state like Louisiana, which only has, you know, companies like LSU and Southern growing their product, then you have even a limited, even a further limited availability and then a quality of grow issue. The product that I've seen looks to be being harvested at six and a half weeks. And the high doesn't last as opposed to a quality product that would be eight to 10 weeks full expression.
Etienne FontanAnd these are manipulations done by states and closed loop systems in these 10th Amendment realities that are causing frustrations as well as still driving All of these are cannabis migratory situations because people can't find what they want. So they have to go into other states like when Colorado turned legal. Thank you so much for joining us.
Etienne FontanAs I stated earlier, large scale production, whereas, you know, they can go to their local, you know, corner for person and score a fresh terpene plant, you know, that's been harvested within the last month. You know, no, it hasn't been tested. No, it hasn't been tested for pesticides and herbicides. But, you know, the consumer is willing to take that risk, apparently. And the legal market has left to those frustrations.
Etienne FontanSo Your question, very complex, depending on where you are and what you're dealing with. Mine is a little more complex here in California, and I yell about it so that people can understand our fuck-ups and not make the same mistakes that we made through over-taxation, over-regulation, and over-production of a whole bunch of mid-grade, low-grade crap that consumers don't want. It looks great to investors and for production, but...
Etienne FontanDoesn't ring true with the consumer and the consumer has chosen. That's why one out of three people go to the traditional market as opposed to the legal market.
Tim PeytonI mean, I have a theory. I was in the rec market up here in Washington for six years and rode that roller coaster. And I don't understand why these new states can't look back at what Washington and Colorado and California and everybody else fucked up. Because they regulate the shit out of our industry. They regulate every end of it except for taking care of the farmer. When we started in Washington, it was an unspoken 30-30-30.
Tim Peyton30% to the store, 30% to the state, 30% to the farmer. And they regulate the shit out of whether they're getting their money or not. What they don't regulate is they don't go into that store, into the rec store and say, hey, I see you have an eighth here for $30. Show me where you paid that farmer 10 bucks for it. They don't regulate that. So what that farmer gets is kicked in the nuts.
Tim PeytonHe gets paid $2 for that eighth that they're selling for 30. And now he can't afford better inputs next year. He can't afford better strains next year. So his quality decreases year by year because you make less and less money. This is the only industry I've ever seen where our input costs go up and the price of our product goes down consistently. So that's what I see this AI being is A bridge between that where we can get the quality, we can get the efficiencies, and we can compete in a market because that's what we're doing is when that farmer keeps putting out more and more shit, you're driving those customers to the black market.
Tim PeytonThey'll go down the street to their buddy that grows in this basement. He'll sell them a zip of good weed for a hundred bucks. They're not going to go into a store and pay $60 for an eighth where 40% of it's going to tax. And none of the other states look around and see that as an issue. But, you know, again, this is the US. We don't take care of our farmers.
Tim PeytonThat's, I think, the problem.
BubblemanYeah, what a bummer. You know, it really is unfortunate. That it plays out that way because it really doesn't make much sense. I also saw a similar thing as not being the farmer but being the processor in Canada here. The amount of taxes and regulations I have to follow in order to get product and get it out to market and You know, it was if that farm did their job, then the brand could shine.
BubblemanAnd if they didn't, then the brand couldn't. So there was also this accountability of were the inputs worthy of the brand that they're getting put under? Because if it was realiztically regulated, You could have a couple of blips and get past it. But here it's like it's so tight and the margins so small that people force things through even when they know they maybe shouldn't. But they're just like, fuck, this is like, I'll just be bankrupt otherwise.
BubblemanIt's not like I'm trying to be shady, but it's like the market creates these crazy situations where it really squeezes people To me, I try to see the positive in most things. So when I look at this, I'm like, oh, if this is something that could open up the margin for smaller craft markets as well as giant MSOs, well, then it has to be a good thing.
BubblemanYou know, it has to be at least worth exploring and checking out. And like Adam said earlier, And it was a great answer that he gave because of course, I completely forgot about his son and how much he's into computers and AI and all a deep understanding of all of this stuff that that's where his foundation came from. You know, it's like, guess what, dude, this is coming, whether you like it or not.
BubblemanIt's like you can be the NASA laughing at Elon going, oh, you cannot reland rockets. Or you can be all the giant car companies laughing at Elon and be like, oh, yeah, good luck with your little electric car project. His car company is now worth more than all of their companies combined. Like, holy shit. Like. It's absolutely insane, you know, like to try and bet against it is like, listen, like, at least if you if you have worries, maybe get involved and help steer it.
BubblemanOr if you really don't like it, then, you know, totally avoid it and live on a farm that has no sensors and do your thing that way. That's cool, too. But don't get in the way of it. You know, don't preach that it's not worth exploring when you yourself haven't explored it at all. Or even if you yourself have explored something, I try not to say, oh, don't go over there.
BubblemanI already looked over there. It's like, really? Because it's like different realities, different perspectives can see different things. You know, it's kind of one of the reasons why as I got older, I would stop socially poisoning the people or the person that I had terrible business fallings out with because I could be mature enough to be like, I might be the reason that that happened. So I shouldn't go around and tell people, don't work with that guy, man.
BubblemanHe's a terrible person to work with because maybe they do great work with him. Perfect example, my manufacturer for bubble bags. Sorry, Mark, but a lot of people told me not to work with you. A lot of people told me not to work with him. And we did a great business together, like so much business, all the bubble bags, like so many sets of bubble bags all around the world making hash to this day.
BubblemanThanks to the fact that Mark and I did some business. Thanks to the fact that I didn't listen to someone's social poisoning. We kind of do it as a, I don't know, maybe it's also another part of our pettiness, what comes out in our human nature, but, uh,
SpeakerBrian Smith, Yeah, best to get behind things and support them and find the positive in them.
BubblemanAnd this is not going away. So we might as well learn about it and look at it. And, you know, the folks like yourself, Michael, and Drew, and who have like, who are already three, four or five years down the road, like, you know, and I hear people in the chat, oh, this will be completely You know, it won't even be, it won't even exist in two years.
BubblemanThings will be so different. It's like, yeah, yeah. But these guys will be on that new thing faster than anyone else because the old thing brings them to the new thing. It's just a cycle of information that comes and goes. And when, you know, I suspect what we know as AI five years from now will be very different. We'll probably laugh at what we're doing today. But these are the early steps, you know, the early adapters, the ones who are willing to pioneer.
BubblemanAnd I appreciate you guys for that.
Michael BealeThat's it.
BubblemanThank you. Yeah.
SpeakerYeah, it's awesome. I actually been a fan of Hash Church for a while. I remember me and my homies would get together on the weekend in the morning and smoke dabs and talk about our farms and watch a episode of hash church i actually way back in the day graduated from trimming weed by uh washing all the material as it was getting trimmed and uh you know early 2000s using bubble bags up in the mountains uh we started out like with a drill and a whip ended up you know getting real cold and Easy, gentle extractions and all of a sudden I didn't have to trim weed anymore.
SpeakerThat was pretty sweet. Big fan.
BubblemanFrom trimigrant to washer.
SpeakerYeah.
BubblemanThat's awesome. So many cool old bubble bag stories. I'd love to do a documentary one day on all these different people telling me their origin stories of the bags. Because, you know, I had a feeling you guys were all out there. But in the early days, I didn't know. I had really no idea. I just thought I'll make this product. I'll put it out there. I'll try to explain it.
BubblemanAnd we'll see how many people can find it relatable. My goodness, quite a few did.
SpeakerCan you hear me? I can hear you. Okay. Now you can hear me. Okay. I had to plug my microphone back in again.
BubblemanThat does help.
SpeakerSo truth is, is this type of machine learning and genetic algorithms have been with us for 30, almost 40 years now. Truth is. All of the supercomputing that we're able to do now kind of reduces this now to a friendly user interface where you can go to chat GPT and start writing a story with it. I'm a college professor, so I'm in the business of real intelligence as opposed to artificial intelligence.
SpeakerLike you said, it is a tool, and if you overuse a tool, well, what was that saying, right? If the only tool you have is a hammer, everything looks like a nail, right? And isn't it true that if you overuse a tool, it becomes a crutch, and now you see the world through... You know what the what the tool can do. I think harvesting this information, especially in a business environment, is just really, really important because you're always looking for inefficiencies in any manufacturing process.
SpeakerRight. And Michael, you probably know in spades this Six Sigma process, right? Which is a statistical algorithm that's basically put in place to reduce uncertainty and inefficiencies in manufacturing processes. And like if you're... if your scale only reads to one decimal point wow now you're giving away two decimal points worth of product every time you weigh stuff right and so there's always ways that you could sort of tighten the ship up and making it more efficient and i guess the feeling with i guess some tools like that and the implementation of some tools is that That can be viewed as being, well, you're taking away people's jobs, right?
SpeakerYou're letting a machine or a computer algorithm make a decision that normally a paid employee sitting in front of a computer terminal would hit either yes or no, right? But I think that most companies Creative environments that are using AI for enhancement of the creative process, like writing a story or writing like, you know, when I when I grade reports, I could obviously when I'm looking at like what a student has written.
SpeakerLike when you're writing, there's a logical flow of ideas, right? Sometimes you don't usually get that in an AI output. So like if you're writing something and you ask the computer for, hey, I want to take this sentence and maybe add more fluff to it, right? It still needs a human input. To kind of put it into human context, right? So I can tell if one of my students turns in a report and it's just total, just cut and pasted out of AI, it's really fragmented.
SpeakerLike it doesn't flow like the human brain does. Like when the human brain... Thank you for joining us.
SpeakerYou need a human, like I always said about the smartphone, right? It's like smartphone dumb human equals dumb output, right? It's like you have to be a smart person with a smartphone and then you could really get, you know, the power of having internet in your pocket, you know? But like maybe the question for you, Michael, is like, Do you get pushback from people's misconceptions about AI?
SpeakerA lot of people are talking about AI in the news, right? And I guess, again, there's a general knee-jerk. Action that people feel that it's going to be taking jobs away. Like, I'm going to go to the Taco Bell someday and it's going to be a robot that's not only going to take my order, the robot's going to make my taco, the robot's going to spit me out my change, right?
SpeakerEverything is going to be done without interacting with a human at all. So, Michael, like, how do you, when you bring this technology, which is a platform, an enabling platform to a business, How do you deal with the pushback that most of the people think about when they think about AI and how it could be taking jobs away from people?
Michael BealeI mean, this is something that I've been dealing with for the last 25 years though. AI is just the new name for it. So I was making some pretty sophisticated, very algorithmic processes. They're algorithmic. You dial up your quantitative method and you come up with a solution, right? And then you wrap that solution in an algorithm and then you try to predict it. So that was me in 2005.
Michael BealeBut then I would prescribe, I would say, hey, guys, let's replay the past. If this is the bad thing that happened, let's play that through history. And then I'll tell you that this thing costs you $51 million. So guess what? Let's keep doing this bad thing. Or let me predict it for you. Find the things that are making it true. We correct it. So you see, what I'm bringing to the table is nothing but truth.
Michael BealeSo AI or machine learning, as you correctly pointed out. So instead of an algorithm, because this is what really happened. I had a program that ran for 10 years and we ran it and the love diminished returns happened. What does that mean, guys? In other words, you have a cup of coffee and your job is to scrape all the cream off. It's really easy to get the cream off, but eventually you're going to run out of cream.
Michael BealeSo To get any, it takes more effort to get further down into that cup than it's worth. You've reached the log diminished returns. Is that jiving with everyone? Okay, so now bring in this thing called machine learning. And I applied that. I said, okay, here's the thing I want you to predict, Mr. Machine Learners. And it put on another $20 million of savings. Because it could think through complexities and things that a human mind just couldn't do.
Michael BealeSo that was eight years ago when I was at that stage. Okay, so now again, now that we're dealing with humanoid robotics, okay, so it was about 10 years ago when I realized and I created this thought, I created a thought. On the far left, you have tactical AI. You have basically something that starts and stops. There's always an outcome. And then over here, you have culture.
Michael BealeCulture is our culture. It's how we've always done business. And what's happening now is AI is pushing further from tactical into now. It's to the point where it can reason. It can do a lot of things. So our culture is pushing back. So I'm just saying I'm acknowledging that. And so now here we are. And I'm literally coming out with a book called Attainable AI. And it's for leaders to understand that what we need is strategic AI to keep the tactical AIs essentially on track.
Michael BealeAnd Drew was talking about this earlier today. He's talking about pathways. So if you look at any outcome, and let's say we could roll up every outcome that's ever existed when it comes to producing cannabis, what's the optimal pathway? So that's the stuff that we do. And we'll look at it. It's just like, okay, well, the commodities were the best price. We had the best crew. There was no F-ups along the way.
Michael BealeWe got it to market at a good time. In other words, Here's the one example where we took 2% of the effort and got 20% of the result. So that's the work that I do in just my business world. But what I'll then do is just like, guess what, business owners and leaders, what do you think your ability to actually produce the optimal pathway is? Typically, it's maybe only 10%.
Michael BealeIt's pathetic. So now suddenly, you see, we're looking for truth. So don't be afraid of this technology. This technology is simply now that I can tell you that this is the best you've ever done for this outcome. What are the what are the big inequalities to help us attack the 90 percent? You see, so that's and then and even then we'll still reach a diminished return. We still will.
Michael BealeRight. It won't be economically. But at that point, we'll be in a 95 percent control state. Right. And you will then have options to weaponize that truth. You can either get a little more yield if you want to, or you can you can do something a little bit different with new genetics. You see, but you're operating in a in a higher threshold of control. Right. And that's going to give a lot of options that we simply don't have today.
SpeakerRight. But your model is only as good as the data on which it's built. All day long. Right. And in that way, it's very similar to cannabis, right? Because cannabis is an outcome of all the inputs that go into it. Did you see the model earlier that we put up by any chance? I did. In fact, you know, when I was looking at that, I hope you don't mind, but my mind floats to science often.
SpeakerLove it. And when you showed, there was a graphic that you showed, Michael, that had a bunch of color going back and forth. And I was like, damn, if that does not look like... Thank you so much for joining us.
SpeakerThank you so much for joining us.
SpeakerProteins move and proteins fold and protein, it's a very, very dynamic environment. So you need supercomputing power and genetic algorithm kind of methodologies to really understand all the different universes that these proteins can fold. I mean, think about like just a piece of fabric being a protein. Right. You could crunch up that piece of fabric into a bowl, into a ball. You could stretch out the piece of fabric.
SpeakerYou could kind of coil it on itself. So proteins are very much the same way. And there's 20 different amino acids that are the building blocks of proteins. So when you think about the mathematical possibilities of even if you look at a protein sequence that's only like 50 amino acids long, you have this astronomical number of possible Thank you for joining us.
SpeakerThank you for joining us.
Speakerfor doing this type of mathematical analysis where it's like oh my god wait a second it's supposed to go together like this it doesn't it goes together like this or it goes you know so you you can't a priority predict you know a lot of things that happen in biology and it's so funny because i remember sitting in a uh Thank you for joining us.
SpeakerI think the point is is that there's universes and uh I don't even know how to describe I mean just huge data sets right and what you're what you're doing here in a manufacturing environment is trying to structure that and trying to put some order to it and again hopefully providing useful tools for people who are in Thank you.
SpeakerTo make real-time business decisions, yeah, it becomes a very, very powerful thing because if you ignore it, guess what? The guy down the road is probably not ignoring it, so he's going to kick your ass in the market.
Michael BealeYeah, yeah. I mean, there's margin, but then there's also quality and value, right? So those can be mysterious. Those can be difficult things.
SpeakerThank you. It's also, you know, it's a big point of it is that it knows what you feed it, right? So it's learning from you. And, you know, I don't think AI is going to grow better weed than me, but I think I'll grow better weed with AI. Is that, you know...
SpeakerI don't think it's a trade-off.
BubblemanI picture the guy who was using the rock to nail sharp things into wood. How upset he was when the guy showed up with a hammer. He was probably just like, fuck that hammer. I'm telling you, people are going to hurt themselves with that hammer. Just being upset. The whole concept of the jealousy and the pettiness of human beings and just being like, I just don't like...
BubblemanIt's true. It's true.
Tim PeytonLook how long we fought LED lighting.
Etienne FontanI mean... Well, look how long it took LED to come to a real product that was viable, too. That's true, too. You know, it was promised well before it was delivered.
SpeakerBut now it's deliverable, whereas earlier on, you know... Hey, with Johnny B, we were early adopters here at Hash Church, right? Right?
Etienne FontanWe were, right?
SpeakerWhere is Johnny? He should be here at the AI discussion. I know, right? I think he's disappeared into AI, right? Probably. He should send his AI to come in here with us, then.
Michael BealeWell, I'm just an avatar, so there you have it.
SpeakerYeah, I guess the other thing that bothers me with AI, because I see a lot of it on the internet, you know, just like memes and stuff like that, is they're always getting the chemical structures wrong, right? And that bothers me because being a chemist, you know, those structures are our beloved cannabinoids, right? So we love our chemical structures the way humans put them together and Artificial intelligence hasn't quite figured out.
BubblemanWell, the LLM aspect of artificial intelligence, let's say, because you're talking about large language models, but not all AI is. What people are going to learn is the same way we can't call it all terps because there's these other compounds that are present, which Mark would know because he's a chemist. It's the same thing with AI. There's different aspects of it. It's not just one thing.
BubblemanYeah, that's what I'll say about that.
SpeakerWell, I hate when they get the structures wrong. I don't like seeing incorrect.
BubblemanThat's like Chachi PT and Grok. You're talking about LLMs that people are like asking to create thumbnails or whatnot. And then they get the words or the spelling or, you know, worse.
SpeakerIt's like playing the riff of Stash with the wrong notes. It's just not right.
Etienne FontanIn the wrong chord with the wrong key.
SpeakerIn the wrong chord, yeah, yeah. So when I see a chemical structure that's not right, I think the reason why I get kind of like perturbed about it is because it's like, wait a second, who spit this out? Okay, this is just some AI algorithm and they just want to juice up their... Thank you so much for joining us.
BubblemanLet me explain exactly how they got it wrong and let me show you where they got it wrong. I would be fucking loving that.
SpeakerYeah, I do that about twice a week. Right. But I tell you what, it's important, I think, especially in these internet forums like Hash Church and LinkedIn and Facebook and whatnot, to make sure that the information that we're putting out there is correct. Because if you put out incorrect information, I mean, that's like putting bad information into your model, right, Michael? If you put bad information in a model, you're going to get bad information out.
SpeakerYeah. You really need to have good information being disseminated, especially when it
BubblemanIt was good to meet all of you guys and hear about what you did. It was awesome to have you on as always, Etienne and Dr. Mark Collin, who has bounced since, but I hope that your boys game went well. Thank you to everyone who's watching and the sponsors, Puffco, Bubble Bags and the Press Club. Thank you so much for joining us.
BubblemanEpisode that I myself have put every speaker is going to have their own audio file. And this is going to help James who designed our AI. I don't want to call it that. But he's designed this intelligence that is turning Hash Church into a searchable database. And today is the first time we've created these TVV or TCV files that are multiple. Everyone that's in here has their own Audio file that's going to be created at the end of the show.
BubblemanAnd that's going to make life much easier for James. So thank you, James, for doing what you do. And hopefully James will come on one day. Maybe the next time you guys come on, we can have James come on. He has a pretty deep understanding of these things.
SpeakerAnd Johnny B. And Johnny B. There you go, Dr. Mark.
BubblemanAll right. Thanks, everyone, for watching. Appreciate it, everyone. May the full mouth bless your bowl sooner than later. And we'll talk soon. Next Sunday. We've got another great show next Sunday. I think we're going to be bringing TJ from the original Resonator and we're going to do a part two to the cryo episode of Cold Supply Chain in Cannabis, which I think there's a Thank you so much for joining us today.
BubblemanAnd that's about it. So in the meantime, hope you guys have a great rest of your Sunday. I'm going to go and enjoy mine. And we'll see you next time. We'll see you next time. Happy 420. Happy 420.
SpeakerHappy 420. Happy 420. Thanks, Michael, Terry. I liked it. We'll talk to you guys. Great job, Tom.
Tim PeytonAppreciate you.
SpeakerYeah, appreciate you guys. Take care.
BubblemanPeace out, everybody.
SpeakerThanks for having us
Episode notes and transcript from HashBible.org, the Hash Church archive. The notes are machine written and the transcript is machine transcribed, so a name or a number can be misheard; the video is the record.
Earlier: The Edibles Episode, with Marigold Sweets and Space Gems (Season 12, Episode 15). Later: Masters of Rosin and Colorado's Hash Scene (Season 12, Episode 17).